/* GENERATED from src/styles/*.css by build.sh. Edit those files, not this one. */
/* Wasatch Made — shared styles. Source of truth: handoff/README.md design tokens.
   Files in src/styles/ are concatenated in name order into src/assets/css/main.css by build.sh. */

:root {
  --font-head: 'Archivo', system-ui, sans-serif;
  --font-body: 'Source Sans 3', system-ui, sans-serif;

  /* dark */
  --dark: #16170f;
  --dark-2: #1f201a;
  --dark-card: #1d1e17;
  --dark-card-2: #2a2b22;
  --ink-card: #232634;
  --black: #0c0d0a;
  --footer: #232419;
  /* light */
  --bg: #f6f2ec;
  --card: #fff;
  --soft: #efe9df;
  --img-bg: #e9e3d8;
  /* accents */
  --copper: #d08a55;
  --copper-hover: #c27a45;
  --amber: #e3a54e;
  --gold: #f0c47e;
  --copper-text: #a85f2a;
  --copper-text-2: #8a4f22;
  --copper-tint: #f3e4d3;
  --warn-tint: #fdf3e6;
  --sage: #a9c3a3;
  --olive: #5f7a5a;
  --success: #3f8f4f;
  --success-tint: #e5ece3;
  /* text */
  --on-dark: #f1ede3;
  --on-dark-2: #cfcabb;
  --on-dark-3: #a8a493;
  --text: #232634;
  --text-2: #4a4d58;
  --text-3: #6a6c74;
  --line: rgba(35, 38, 52, .1);
  --line-dark: rgba(255, 255, 255, .1);

  --shadow-hover: 0 22px 44px rgba(20, 20, 14, .12);
  --shadow-panel: 0 30px 60px rgba(0, 0, 0, .4);
  --shadow-img: 0 20px 44px rgba(20, 20, 14, .16);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 120px; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--bg); color: var(--text); font-family: var(--font-body); font-size: 16px; line-height: normal; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img, svg, video { max-width: 100%; }
img { display: block; height: auto; }
a { color: var(--copper-text); text-decoration: none; }
a:hover { color: var(--copper-text-2); }
input, select, textarea, button { font: inherit; }
h1, h2, h3, h4 { font-family: var(--font-head); margin: 0; }
p { margin: 0; }
strong { font-weight: 700; }
:focus-visible { outline: 3px solid var(--amber); outline-offset: 3px; border-radius: 4px; }
.skip-link { position: absolute; left: 12px; top: -60px; z-index: 100; background: var(--copper); color: #fff; padding: 10px 16px; border-radius: 10px; font-weight: 700; }
.skip-link:focus { top: 12px; color: #fff; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

/* ---------- layout ---------- */
.wrap { max-width: 1200px; margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.wrap--1150 { max-width: 1150px; }
.wrap--1100 { max-width: 1100px; }
.wrap--1000 { max-width: 1000px; }
.wrap--960 { max-width: 960px; }
.wrap--880 { max-width: 880px; }
.wrap--860 { max-width: 860px; }
.wrap--760 { max-width: 760px; }
.wrap--720 { max-width: 720px; }
.sec { padding-top: 96px; padding-bottom: 96px; }
.bg-dark { background-color: var(--dark); color: var(--on-dark); }
.bg-dark-2 { background-color: var(--dark-2); color: var(--on-dark); }
.bg-topo { background-image: url(/assets/img/topo-dark.svg); background-size: cover; background-position: center; }
.bg-topo-light { background-color: var(--soft); background-image: url(/assets/img/topo-light.svg); background-size: cover; background-position: center; }
.bg-soft { background-color: var(--soft); }
.bg-white { background-color: #fff; }
.bg-dots { background-image: radial-gradient(rgba(35, 38, 52, .09) 1px, transparent 1.3px); background-size: 22px 22px; }
.center { text-align: center; }
.grid-auto { display: grid; gap: 18px; grid-template-columns: repeat(auto-fit, minmax(min(100%, var(--min, 300px)), 1fr)); }
.split { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 420px), 1fr)); gap: 56px; align-items: center; }

/* ---------- type ---------- */
.eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--olive); margin-bottom: 14px; }
:is(.bg-dark, .bg-dark-2) .eyebrow, .on-dark .eyebrow { color: var(--sage); }
.h1 { font-family: var(--font-head); font-size: clamp(42px, 5.4vw, 66px); line-height: 1.02; letter-spacing: -.03em; font-weight: 800; color: var(--text); text-wrap: balance; }
.h2 { font-family: var(--font-head); font-size: clamp(32px, 3.8vw, 46px); line-height: 1.08; letter-spacing: -.025em; font-weight: 800; color: var(--text); text-wrap: balance; }
.h2--md { font-size: clamp(30px, 3.6vw, 44px); }
.h2--sm { font-size: clamp(28px, 3.2vw, 40px); line-height: 1.1; }
.h3 { font-family: var(--font-head); font-size: 22px; line-height: 1.25; font-weight: 700; color: var(--text); text-wrap: balance; }
:is(.bg-dark, .bg-dark-2) .h1, :is(.bg-dark, .bg-dark-2) .h2, :is(.bg-dark, .bg-dark-2) .h3, .on-dark .h1, .on-dark .h2, .on-dark .h3 { color: var(--on-dark); }
.accent { color: var(--amber); }
.lead { font-size: 19px; line-height: 1.6; color: var(--text-2); text-wrap: pretty; }
.body { font-size: 17px; line-height: 1.65; color: var(--text-2); }
:is(.bg-dark, .bg-dark-2) .lead, :is(.bg-dark, .bg-dark-2) .body, .on-dark .lead, .on-dark .body { color: var(--on-dark-2); }
.muted { color: var(--text-3); }
.sec-head { max-width: 700px; margin: 0 auto 48px; text-align: center; }
.sec-head .h2 + p { margin-top: 16px; font-size: 18px; line-height: 1.6; color: var(--text-2); text-wrap: pretty; }
:is(.bg-dark, .bg-dark-2) .sec-head .h2 + p { color: var(--on-dark-2); }
.sec-head--left { margin: 0 0 44px; text-align: left; max-width: none; }
.row-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; margin-bottom: 40px; }

/* ---------- buttons ---------- */
.btn { display: inline-block; font-family: var(--font-head); font-weight: 700; font-size: 17px; line-height: normal; padding: 17px 26px; border-radius: 10px; border: 0; cursor: pointer; text-align: center; transition: background-color .2s, color .2s, border-color .2s; }
.btn--primary { background: var(--copper); color: #fff; }
.btn--primary:hover { background: var(--copper-hover); color: #fff; }
.btn--ghost { border: 1.5px solid var(--on-dark); color: var(--on-dark); padding: 16px 24px; background: transparent; }
.btn--ghost:hover { background: rgba(241, 237, 227, .08); color: var(--on-dark); }
.btn--outline { border: 1.5px solid var(--text); color: var(--text); padding: 14px 22px; font-size: 16px; background: transparent; }
.btn--outline:hover { background: var(--text); color: #fff; }
.btn--md { font-size: 16px; padding: 15px 24px; }
.btn--block { display: block; width: 100%; }
.btn-row { display: flex; gap: 12px; flex-wrap: wrap; }
.link-arrow { font-family: var(--font-head); font-weight: 700; font-size: 16px; color: var(--copper-text); }

/* ---------- checklists ---------- */
.checks { display: flex; flex-direction: column; gap: 11px; font-size: 16px; color: var(--text); list-style: none; margin: 0; padding: 0; }
.checks li { display: flex; gap: 10px; }
.checks li::before { content: '✓'; color: var(--olive); font-weight: 700; flex: none; }
:is(.bg-dark, .bg-dark-2) .checks, .on-dark .checks { color: var(--on-dark); }
:is(.bg-dark, .bg-dark-2) .checks li::before, .on-dark .checks li::before { color: var(--sage); }
.checks strong { color: inherit; }

/* ---------- pills ---------- */
.pill { display: inline-block; font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; }
.pill--copper { background: #3a2a18; color: var(--gold); }
.pill--sage { background: #26301f; color: var(--sage); }
.pill--gold { font-size: 12.5px; letter-spacing: .06em; padding: 4px 10px; background: rgba(240, 196, 126, .14); color: var(--gold); }
.pill--light { background: var(--copper-tint); color: var(--copper-text); }

/* ---------- cards ---------- */
.card-dark { padding: 30px 26px; border-radius: 16px; background: var(--dark-card); border: 1px solid rgba(255, 255, 255, .08); color: var(--on-dark); }
.card-light { padding: 30px 26px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.img-frame { border-radius: 20px; overflow: hidden; background: var(--img-bg); box-shadow: var(--shadow-img); }
.img-frame img { width: 100%; }

@media (max-width: 640px) {
  .sec { padding-top: 72px; padding-bottom: 72px; }
}
/* ---------- utility bar + header ---------- */
.util { background: var(--black); color: #e9e4d8; font-size: 13.5px; }
.util__in { padding-top: 8px; padding-bottom: 8px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.util__tel { color: var(--gold); font-weight: 600; }
.util__short { display: none; }
@media (max-width: 640px) { .util__long { display: none; } .util__short { display: inline; } }
.util__tel:hover { color: #fff; }

.hdr { position: sticky; top: 0; z-index: 40; background: rgba(22, 23, 18, .94); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); border-bottom: 1px solid rgba(255, 255, 255, .08); }
.hdr__in { padding-top: 10px; padding-bottom: 10px; display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.hdr__logo { display: block; }
.hdr__logo-img { height: 84px; width: auto; }
.hdr__nav { display: flex; gap: 26px; font-size: 16px; font-weight: 500; align-items: center; }
.hdr__nav a { color: var(--on-dark); }
.hdr__nav a:hover, .hdr__nav a[aria-current] { color: var(--gold); }
.hdr__mega-btn { background: none; border: 0; padding: 8px 0; font-size: 16px; font-weight: 500; color: var(--on-dark); cursor: pointer; }
.hdr__mega-btn[aria-expanded="true"], .hdr__mega-btn:hover, .hdr__mega-btn.is-current { color: var(--gold); }
.hdr__cta { font-size: 15px; padding: 12px 20px; }
.hdr__burger { display: none; width: 48px; height: 48px; flex-direction: column; justify-content: center; align-items: center; gap: 6px; background: none; border: 0; cursor: pointer; padding: 0; }
.hdr__burger span { display: block; width: 28px; height: 2.5px; border-radius: 2px; background: var(--on-dark); transition: transform .25s, opacity .2s; }
.hdr__burger[aria-expanded="true"] span:nth-child(1) { transform: translateY(8.5px) rotate(45deg); }
.hdr__burger[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.hdr__burger[aria-expanded="true"] span:nth-child(3) { transform: translateY(-8.5px) rotate(-45deg); }

/* mega panels */
.mega { position: absolute; left: 0; right: 0; top: 100%; background: var(--dark); border-top: 1px solid rgba(255, 255, 255, .08); border-bottom: 1px solid rgba(255, 255, 255, .08); box-shadow: 0 30px 60px rgba(0, 0, 0, .45); }
.mega[hidden] { display: none; }
.mega .wrap { padding-top: 26px; padding-bottom: 30px; }
.mega__svc-grid { display: grid; grid-template-columns: minmax(0, 1fr) 290px; gap: 28px; }
.mega__svc-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 6px; }
.mega__svc { display: flex; flex-direction: column; gap: 4px; padding: 14px; border-radius: 12px; color: var(--on-dark); }
.mega__svc:hover, .mega__svc[aria-current] { background: var(--dark-card); color: var(--on-dark); }
.mega__svc-name { font-family: var(--font-head); font-weight: 800; font-size: 16px; }
.mega__svc-blurb { font-size: 14px; line-height: 1.45; color: var(--on-dark-3); }
.mega__svc-price { font-size: 13px; font-weight: 700; color: var(--gold); margin-top: 2px; }
.mega__all { display: inline-block; margin: 14px 0 0 14px; font-family: var(--font-head); font-weight: 700; font-size: 15px; color: var(--gold); }
.mega__all:hover { color: #fff; }
.mega__promo { display: flex; flex-direction: column; justify-content: space-between; gap: 14px; padding: 22px; border-radius: 16px; background: var(--copper); color: #fff; }
.mega__promo:hover { background: var(--copper-hover); color: #fff; }
.mega__promo-tag { font-size: 12.5px; font-weight: 700; letter-spacing: .12em; }
.mega__promo-title { font-family: var(--font-head); font-weight: 800; font-size: 21px; line-height: 1.2; }
.mega__promo-text { font-size: 14.5px; line-height: 1.5; }
.mega__promo-go { font-family: var(--font-head); font-weight: 700; font-size: 15px; }
.mega__ind-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 24px; }
.mega__group { font-size: 12.5px; font-weight: 700; letter-spacing: .12em; color: var(--sage); margin-bottom: 10px; text-transform: uppercase; }
.mega__list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; }
.mega__list a { display: block; padding: 6px 0; font-size: 15.5px; color: var(--on-dark); }
.mega__list a:hover { color: var(--amber); }
.mega__foot { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; margin-top: 22px; padding-top: 18px; border-top: 1px solid rgba(255, 255, 255, .08); font-size: 15px; color: var(--on-dark-2); }
.mega__foot .mega__all { margin: 0; }

/* mobile menu */
.mnav { position: absolute; left: 0; right: 0; top: 100%; height: calc(100vh - 100%); height: calc(100dvh - 100%); overflow-y: auto; background: var(--dark); border-top: 1px solid var(--line-dark); padding: 8px 24px 32px; display: flex; flex-direction: column; }
.mnav[hidden] { display: none; }
.mnav__big { padding: 16px 4px; border-bottom: 1px solid var(--line-dark); color: var(--on-dark); font-family: var(--font-head); font-size: 19px; font-weight: 700; }
.mnav__label { padding: 18px 4px 6px; font-size: 13px; font-weight: 700; letter-spacing: .16em; color: var(--on-dark); opacity: .7; }
.mnav__sm { padding: 10px 4px; color: var(--on-dark); font-size: 17px; }
.mnav__sm--gold { color: var(--gold); font-weight: 700; }
.mnav__sm--bold { font-weight: 700; }
.mnav a:hover, .mnav a[aria-current] { color: var(--gold); }
.mnav__cta { margin-top: 22px; font-weight: 800; padding: 17px; }
.mnav__tel { margin-top: 10px; padding: 15px; }
.mnav .btn--primary, .mnav .btn--primary:hover { color: #fff; }
html.menu-open { overflow: hidden; }

@media (max-width: 1079.98px) {
  .hdr__nav, .hdr__cta { display: none; }
  .hdr__burger { display: flex; }
  .mega { display: none !important; }
}
@media (min-width: 1080px) {
  .mnav { display: none !important; }
}

/* ---------- footer ---------- */
.ftr { background: var(--footer); color: var(--on-dark-2); padding: 50px 24px 40px; }
.ftr__in { max-width: 1200px; margin: 0 auto; display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr) minmax(0, .8fr) minmax(0, 1.3fr); gap: 40px; }
.ftr__brand { max-width: 360px; }
@media (max-width: 1079.98px) { .ftr__in { grid-template-columns: 1fr 1fr; gap: 36px 24px; } .ftr__brand, .ftr__col:last-child { grid-column: 1 / -1; } .ftr__brand { max-width: none; } }
.ftr__brand img { height: 64px; width: auto; }
.ftr__brand p { font-size: 15px; line-height: 1.6; margin-top: 14px; }
.ftr__col { display: flex; flex-direction: column; gap: 10px; font-size: 15px; }
.ftr__head { font-family: var(--font-head); font-weight: 700; color: #fff; margin-bottom: 4px; }
.ftr__col a { color: var(--on-dark-2); }
.ftr__col a:hover, .ftr__col a[aria-current] { color: var(--gold); }
.ftr__col .ftr__tel { color: var(--gold); }
.ftr__map { width: 100%; max-width: 400px; margin-top: 10px; }
.ftr__map iframe { display: block; width: 100%; height: 260px; border: 0; border-radius: 14px; }
/* ---------- FAQ accordion ---------- */
.faq { display: flex; flex-direction: column; border-top: 1px solid rgba(35, 38, 52, .12); }
.faq__item { border-bottom: 1px solid rgba(35, 38, 52, .12); }
.faq__h { font-size: inherit; font-weight: inherit; }
.faq__q { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 22px 4px; background: none; border: 0; color: var(--text); font-family: var(--font-head); font-size: 19px; font-weight: 700; line-height: normal; text-align: left; cursor: pointer; }
.faq__sign { flex: none; font-size: 24px; font-weight: 500; color: #b8692f; }
.faq__a p { padding: 0 4px 24px; font-size: 17px; line-height: 1.65; color: var(--text-2); }
.faq__a strong { color: var(--text); }
:is(.bg-dark, .bg-dark-2) .faq, .on-dark .faq { border-color: var(--line-dark); }
:is(.bg-dark, .bg-dark-2) .faq__item, .on-dark .faq__item { border-color: var(--line-dark); }
:is(.bg-dark, .bg-dark-2) .faq__q, .on-dark .faq__q { color: var(--on-dark); }
:is(.bg-dark, .bg-dark-2) .faq__sign, .on-dark .faq__sign { color: var(--amber); }
:is(.bg-dark, .bg-dark-2) .faq__a p, .on-dark .faq__a p { color: var(--on-dark-2); }
:is(.bg-dark, .bg-dark-2) .faq__a strong, .on-dark .faq__a strong { color: var(--on-dark); }

/* ---------- Have Questions? (Calendly) ---------- */
.q-sec__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.q-sec__title { margin-bottom: 16px; }
.q-sec__text { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); margin: 0 0 22px; max-width: 480px; }
.q-sec__checks { gap: 12px; font-size: 17px; }
.q-sec__btns { margin-top: 28px; }
.q-sec__cal { border-radius: 20px; background: #fff; box-shadow: var(--shadow-panel); overflow: hidden; }

/* ---------- reviews ---------- */
.reviews-sec { padding-top: 96px; padding-bottom: 96px; }
.reviews-sec__head { margin-bottom: 44px; }
.reviews-sec__widget { min-height: 220px; }
.reviews--home .reviews-sec { padding-bottom: 70px; }
.reviews--line { border-top: 1px solid rgba(35, 38, 52, .08); }
/* ---------- home: hero ---------- */
.home-hero { padding-top: 56px; padding-bottom: 104px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 48px; align-items: center; }
.home-hero__badge { display: inline-flex; align-items: center; gap: 10px; padding: 7px 14px 7px 10px; border-radius: 999px; background: var(--dark-card); border: 1px solid var(--line-dark); font-size: 14px; color: var(--on-dark-2); }
.home-hero__badge strong { color: var(--on-dark); }
.home-hero__stars { color: #e0a032; letter-spacing: 1px; }
.home-hero__eyebrow { margin: 26px 0 14px; }
.home-hero__h1 { margin: 0 0 22px; }
.home-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 540px; margin: 0 0 30px; text-wrap: pretty; }
.home-hero__note { margin-top: 22px; font-size: 15.5px; font-weight: 500; color: var(--on-dark); }
.home-hero__note span { font-weight: 700; color: var(--gold); }

/* hero marquee: two vertical columns on desktop, two horizontal rows on mobile (same markup) */
@keyframes wmUp { from { transform: translateY(0); } to { transform: translateY(-50%); } }
@keyframes wmDown { from { transform: translateY(-50%); } to { transform: translateY(0); } }
@keyframes wmLeft { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@keyframes wmRight { from { transform: translateX(-50%); } to { transform: translateX(0); } }
.hero-mq { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; height: 600px; overflow: hidden; -webkit-mask-image: linear-gradient(180deg, transparent 0, #000 10%, #000 90%, transparent 100%); mask-image: linear-gradient(180deg, transparent 0, #000 10%, #000 90%, transparent 100%); }
.hero-mq__col { overflow: hidden; }
.hero-mq__track--a { animation: wmUp 40s linear infinite; }
.hero-mq__track--b { animation: wmDown 40s linear infinite; }
.hero-mq__item { margin-bottom: 14px; border-radius: 14px; overflow: hidden; background: #26271f; box-shadow: 0 10px 24px rgba(20, 20, 14, .14); }
.hero-mq__item img { width: 100%; }
@media (max-width: 1079.98px) {
  .hero-mq { display: flex; flex-direction: column; gap: 12px; height: auto; margin: 0 -24px; -webkit-mask-image: none; mask-image: none; }
  .hero-mq__track { display: flex; width: max-content; }
  .hero-mq__track--a { animation: wmLeft 36s linear infinite; }
  .hero-mq__track--b { animation: wmRight 36s linear infinite; }
  .hero-mq__item { width: 230px; flex: none; margin: 0 12px 0 0; box-shadow: 0 8px 18px rgba(20, 20, 14, .14); }
}

/* stats band */
.stats { position: relative; z-index: 2; margin-top: -64px; }
.stats__box { display: flex; flex-wrap: wrap; row-gap: 24px; padding: 30px 8px; border-radius: 18px; background: #fff; border-top: 3px solid var(--copper); box-shadow: 0 24px 50px rgba(20, 20, 14, .18); }
.stats__item { flex: 1 1 200px; display: flex; flex-direction: column; align-items: center; text-align: center; gap: 8px; padding: 6px 20px; }
.stats__item + .stats__item { border-left: 1px solid var(--line); }
.stats__num { font-family: var(--font-head); font-size: 36px; line-height: 1; font-weight: 800; color: var(--text); letter-spacing: -.02em; }
.stats__label { font-size: 15px; line-height: 1.35; color: #5d606c; }

/* industry marquee */
.ind-mq { overflow: hidden; padding: 44px 0 22px; background: var(--bg); margin-top: -1px; }
.ind-mq__track { display: flex; width: max-content; margin: 0; padding: 0; list-style: none; animation: wmLeft 45s linear infinite; }
.ind-mq__track li { display: flex; align-items: center; gap: 28px; padding-right: 28px; font-family: var(--font-head); font-size: 22px; font-weight: 700; color: #5a5b4c; white-space: nowrap; }
.ind-mq__track li::after { content: ''; width: 7px; height: 7px; border-radius: 50%; background: var(--copper); }
@media (prefers-reduced-motion: reduce) {
  .hero-mq__track, .ind-mq__track { animation: none !important; }
}

/* alternating features */
.feats { padding-top: 0; padding-bottom: 40px; display: flex; flex-direction: column; gap: 96px; }
.feats--2 { padding-top: 96px; }
.feats__h { margin: 0 0 16px; }
.feats__p { margin: 0 0 22px; }
.feats__p--first { margin-bottom: 16px; }
.feats__p--last { margin-bottom: 28px; }
.feats__checks { margin-bottom: 28px; }
.split__img--last { order: 2; }

/* pricing */
.home-price { padding-left: 24px; padding-right: 24px; }
.sec-head .home-price__sub { font-size: 17px; line-height: 1.6; color: var(--on-dark-2); margin-top: 14px; }
.home-price .sec-head .h2 { margin-bottom: 0; }
.home-price__grid { max-width: 880px; margin: 0 auto; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: 20px; }
.price-card { padding: 32px 28px; border-radius: 20px; background: var(--dark-card); border: 1px solid var(--line-dark); color: var(--on-dark); }
.price-card--feature { border: 2px solid var(--copper); }
.price-card__row { display: flex; align-items: baseline; gap: 12px; margin: 20px 0 4px; flex-wrap: wrap; }
.price-card__row--tight { gap: 4px; margin: 0; }
.price-card__was { font-size: 22px; font-weight: 600; color: var(--on-dark-3); text-decoration-color: #c0392b; }
.price-card__num { font-family: var(--font-head); font-size: 54px; font-weight: 800; color: var(--on-dark); letter-spacing: -.03em; line-height: 1.15; }
.price-card__unit { font-size: 19px; color: var(--on-dark-2); }
.price-card__unit--strong { font-weight: 600; }
.price-card__from { font-size: 13px; letter-spacing: .1em; color: var(--on-dark-3); margin: 22px 0 0; }
.price-card__text { font-size: 16px; line-height: 1.6; color: var(--on-dark-2); margin: 18px 0 22px; }
.price-card__btn { margin-top: 26px; }
.price-card__spots { text-align: center; font-size: 14px; color: var(--gold); margin-top: 10px; }
.price-card__fine { text-align: center; font-size: 13px; line-height: 1.5; color: var(--on-dark-3); margin-top: 8px; text-wrap: pretty; }
.price-card__foot { font-size: 15px; line-height: 1.5; color: var(--on-dark-3); margin-top: 24px; padding-top: 18px; border-top: 1px solid var(--line-dark); }

/* how it works */
.home-how-wrap { margin-top: 56px; }
.home-how__head { margin-bottom: 52px; }
.home-how__head p { max-width: 620px; margin-left: auto; margin-right: auto; }
.step__n { font-family: var(--font-head); font-size: 15px; font-weight: 800; color: var(--amber); letter-spacing: .06em; }
.step__h { margin: 12px 0 10px; }
.step__p { font-size: 16px; line-height: 1.6; color: var(--on-dark-2); }
.home-how__cta { margin-top: 40px; }
.btn--md.btn--primary { padding: 15px 26px; }

/* calculator */
.calc-sec { color: var(--text); padding: 90px 24px; text-align: center; }
.calc-sec__in { max-width: 860px; margin: 0 auto; }
.calc-sec__h { margin: 0 auto 16px; max-width: 760px; }
.calc-sec__sub { font-size: 17px; line-height: 1.6; color: var(--text-2); max-width: 580px; margin: 0 auto 40px; text-wrap: pretty; }
.calc { text-align: left; padding: 32px; border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 20px 44px rgba(20, 20, 14, .10); }
.calc__q { display: block; font-family: var(--font-head); font-size: 21px; font-weight: 700; color: var(--text); margin-bottom: 22px; }
.calc__scale { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin-bottom: 14px; font-size: 15px; color: var(--text-3); }
.calc__val { font-family: var(--font-head); font-size: 40px; font-weight: 800; letter-spacing: -.02em; color: var(--text); }
.calc input[type="range"] { width: 100%; height: 28px; accent-color: var(--copper); cursor: pointer; margin: 0; }
.calc__results { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin-top: 28px; padding-top: 24px; border-top: 1px solid var(--line); }
.calc__rl { font-size: 15px; color: var(--text-3); margin-bottom: 6px; }
.calc__rn { font-family: var(--font-head); font-size: 48px; line-height: 1; font-weight: 800; color: var(--text); }
.calc__rn--green { color: #2f7d3f; }
.calc__fine { font-size: 14px; line-height: 1.55; color: var(--text-3); margin-top: 24px; }
@media (max-width: 640px) { .calc { padding: 24px 20px; } }

/* recent work cards (shared with /our-work/) */
.home-work__intro { max-width: 640px; }
.home-work__all { padding: 14px 4px; }
.work-card { display: block; border-radius: 18px; background: #fff; border: 1px solid rgba(35, 38, 52, .08); overflow: hidden; color: var(--text); transition: transform .25s, box-shadow .25s; }
.work-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-hover); color: var(--text); }
.work-card__shot { display: block; aspect-ratio: 16 / 11; overflow: hidden; background: var(--img-bg); }
.work-card__shot > span { display: block; width: 100%; height: 100%; background-size: 100% auto; background-position: top center; background-repeat: no-repeat; transition: background-position 3.5s ease-in-out; }
.work-card:hover .work-card__shot > span, .work-card:focus-visible .work-card__shot > span { background-position: bottom center; }
.work-card__body { display: block; padding: 20px 22px; }
.work-card__name { display: block; font-family: var(--font-head); font-size: 19px; font-weight: 700; color: var(--text); margin-bottom: 12px; }
.work-card__meta { display: grid; grid-template-columns: auto 1fr; gap: 6px 16px; font-size: 15px; }
.work-card__meta span:nth-child(odd) { color: var(--text-3); }
.work-card__meta span:nth-child(even) { color: var(--text); font-weight: 600; }
.work-grid { gap: 20px; }

/* service cards (dark) */
.home-more__intro { max-width: 680px; }
.home-more__note { font-size: 17px; line-height: 1.6; color: var(--on-dark-2); max-width: 380px; }
.svc-card { display: flex; flex-direction: column; gap: 10px; padding: 26px 24px; border-radius: 16px; background: var(--dark-card); border: 1px solid var(--line-dark); color: var(--on-dark); transition: transform .2s, border-color .2s; }
.svc-card:hover { transform: translateY(-3px); border-color: var(--amber); color: var(--on-dark); }
.svc-card__top { display: flex; justify-content: space-between; align-items: center; gap: 10px; }
.svc-card__arrow { width: 32px; height: 32px; border-radius: 50%; background: var(--dark-card-2); color: var(--on-dark); display: grid; place-items: center; font-weight: 700; }
.svc-card__name { font-family: var(--font-head); font-size: 21px; font-weight: 800; color: #fff; margin-top: 6px; }
.svc-card__text { font-size: 15.5px; line-height: 1.55; color: var(--on-dark-2); }
.svc-card--copper { background: var(--copper); border-color: var(--copper); }
.svc-card--copper .svc-card__text { color: #fff; }
.svc-card--copper .svc-card__arrow { background: #fff; color: var(--copper-text); }
.pill--white { font-size: 12.5px; letter-spacing: .06em; padding: 4px 10px; background: rgba(255, 255, 255, .2); color: #fff; }

/* faq block */
.faq-title { margin-bottom: 36px; }
.still-q { margin-top: 48px; padding: 32px 28px; border-radius: 18px; text-align: center; background: #fff; border: 1px solid var(--line); }
.still-q__h { font-family: var(--font-head); font-size: 24px; font-weight: 800; color: var(--text); margin-bottom: 10px; }
.still-q__p { font-size: 17px; line-height: 1.6; color: var(--text-2); margin: 0 auto 22px; max-width: 560px; text-wrap: pretty; }
/* Services: /services/ (.svcs-), /services/near-me-seo/ (.nm-), /services/ppc/ (.gads-), shared bits (.sv-). */

/* ================= /services/ hub ================= */
.svcs-hero { padding-top: 84px; padding-bottom: 96px; text-align: center; }
.svcs-hero__h1 { font-size: clamp(40px, 5.2vw, 64px); line-height: 1.03; max-width: 880px; margin: 0 auto 22px; }
.svcs-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 640px; margin: 0 auto 30px; text-wrap: pretty; }
.svcs-hero__btns { justify-content: center; }

.svcs-list { padding-top: 96px; padding-bottom: 96px; }
.svcs-card { display: flex; flex-direction: column; padding: 30px 26px; border-radius: 18px; background: #fff; border: 1px solid var(--line); color: var(--text); transition: transform .2s, box-shadow .2s, border-color .2s; }
.svcs-card:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(20, 20, 14, .1); border-color: var(--copper); color: var(--text); }
.svcs-card__top { display: flex; justify-content: space-between; align-items: center; gap: 10px; margin-bottom: 18px; }
.svcs-card__num { width: 44px; height: 44px; border-radius: 10px; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 16px; }
.svcs-card__pill { font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; background: var(--soft); color: #5d606c; }
.svcs-card__pill--free { background: var(--success-tint); color: #3f5a3b; }
.svcs-card__name { font-size: 23px; font-weight: 800; margin: 0 0 10px; color: var(--text); }
.svcs-card__text { display: block; font-size: 16px; line-height: 1.55; color: var(--text-2); margin: 0 0 18px; }
.svcs-card__checks { display: flex; flex-direction: column; gap: 9px; font-size: 15.5px; margin-bottom: 22px; flex: 1; }
.svcs-card__checks > span { display: flex; gap: 9px; }
.svcs-card__checks > span::before { content: '✓'; color: var(--olive); font-weight: 700; flex: none; }
.svcs-card__more { font-family: var(--font-head); font-weight: 700; font-size: 16px; color: var(--copper-text); }

.svcs-unsure { padding-bottom: 96px; }
.svcs-unsure__box { border-radius: 24px; padding: 56px 40px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: 32px; align-items: center; }
.svcs-unsure__h { margin-bottom: 14px; }
.svcs-unsure__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 520px; }
.svcs-unsure__btns { justify-content: flex-end; }

@media (prefers-reduced-motion: reduce) {
  .svcs-card { transition: none; }
  .svcs-card:hover { transform: none; }
}

/* ================= shared: service pages (.sv-) ================= */
.sv-hero { padding-top: 72px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 56px; align-items: center; }
.sv-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 540px; margin: 0 0 30px; text-wrap: pretty; }
.sv-hero__checks { display: flex; gap: 22px; flex-wrap: wrap; margin: 26px 0 0; padding: 0; list-style: none; font-size: 15px; font-weight: 600; color: var(--on-dark); }
.sv-hero__checks li { display: flex; gap: 8px; align-items: center; }
.sv-hero__checks li::before { content: '✓'; color: var(--sage); font-weight: 700; }

/* white demo panel in the hero (sits on dark, so colours are set explicitly) */
.sv-panel { width: 100%; justify-self: center; padding: 22px; border-radius: 20px; background: #fff; color: var(--text); box-shadow: 0 30px 70px rgba(0, 0, 0, .45); }
.sv-panel__head { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 16px; flex-wrap: wrap; }
.sv-panel__title { font-family: var(--font-head); font-weight: 800; font-size: 17px; color: var(--text); }
.sv-panel__sub { font-size: 13.5px; color: var(--text-3); }
.sv-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 16px; }
.sv-stat { padding: 12px 14px; border-radius: 12px; background: var(--bg); }
.sv-stat__l { font-size: 13px; color: var(--text-3); }
.sv-stat__n { font-family: var(--font-head); font-size: 26px; font-weight: 800; color: var(--text); }
.sv-stat__n--bad { color: #c0392b; }
.sv-stat__n--good { color: var(--success); }

/* what's included */
.sv-inc { padding-top: 96px; padding-bottom: 96px; }
.sv-inc__head { text-align: center; max-width: 720px; margin: 0 auto 48px; }
.sv-inc__grid { gap: 16px; }
.sv-inc__card { padding: 28px 24px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.sv-inc__num { width: 40px; height: 40px; border-radius: 10px; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 15px; margin-bottom: 16px; }
.sv-inc__h { font-size: 20px; font-weight: 800; color: var(--text); margin: 0 0 8px; }
.sv-inc__p { font-size: 16px; line-height: 1.55; color: var(--text-2); }

/* pricing band (dark) */
.sv-price { padding-top: 96px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.sv-price__h { margin-bottom: 18px; }
.sv-price__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 480px; }

/* video (click-to-play YouTube, see site.js [data-yt]) */
.sv-video { padding-top: 96px; padding-bottom: 96px; }
.sv-video__head { text-align: center; margin-bottom: 36px; }
.sv-yt { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; padding: 0; border: 0; border-radius: 20px; overflow: hidden; background: var(--ink-card); box-shadow: 0 24px 50px rgba(20, 20, 14, .18); cursor: pointer; }
.sv-yt img { width: 100%; height: 100%; object-fit: cover; }
.sv-yt iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; }
.sv-yt__play { position: absolute; left: 50%; top: 50%; width: 76px; height: 54px; margin: -27px 0 0 -38px; border-radius: 14px; background: rgba(12, 13, 10, .78); display: grid; place-items: center; transition: background-color .2s; }
.sv-yt__play::before { content: ''; margin-left: 5px; border-style: solid; border-width: 12px 0 12px 20px; border-color: transparent transparent transparent #fff; }
.sv-yt:hover .sv-yt__play, .sv-yt:focus-visible .sv-yt__play { background: var(--copper); }

/* FAQ */
.sv-faq { padding-top: 96px; padding-bottom: 96px; }
.sv-faq__h { margin-bottom: 36px; }

/* ================= /services/ppc/ ================= */
.gads-hero__h1 { font-size: clamp(40px, 5.2vw, 64px); line-height: 1.03; margin: 0 0 22px; }
.gads-hero__lead { max-width: 520px; }
.gads-panel { max-width: 470px; }
.gads-panel__head { margin-bottom: 14px; }
.gads-panel__btn { padding: 9px 16px; border: 0; border-radius: 999px; background: var(--copper); color: #fff; font-family: var(--font-head); font-weight: 700; font-size: 14px; cursor: pointer; transition: background-color .2s; }
.gads-panel__btn[aria-pressed="true"] { background: #5d606c; }
.gads-terms { border-radius: 12px; border: 1px solid var(--line); overflow: hidden; }
.gads-terms__row { display: grid; grid-template-columns: minmax(0, 1fr) 70px 64px; gap: 8px; align-items: center; padding: 10px 14px; border-top: 1px solid rgba(35, 38, 52, .07); background: #fff; transition: background-color .3s; }
.gads-terms__row > span:first-child { font-size: 14.5px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.gads-terms__row > span:nth-child(2) { text-align: right; font-size: 14.5px; font-weight: 600; }
.gads-terms__row > span:nth-child(3) { justify-self: end; }
.gads-terms__row--head { border-top: 0; background: var(--bg); font-size: 12.5px; font-weight: 700; letter-spacing: .06em; color: var(--text-3); }
.gads-terms__row--head > span { font-size: 12.5px !important; font-weight: 700 !important; }
.gads-tag { display: inline-block; font-size: 11.5px; font-weight: 800; padding: 3px 8px; border-radius: 999px; background: var(--soft); color: #5d606c; }
.gads-panel.is-audited .gads-terms__row:not(.gads-terms__row--head) { background: #f3f8f1; }
.gads-panel.is-audited .gads-terms__row[data-bad] { background: #fbf1ef; }
.gads-panel.is-audited .gads-terms__row[data-bad] > span:not(:last-child) { color: #9c9887; text-decoration: line-through; }
.gads-panel.is-audited .gads-tag { background: #dcebd6; color: #2f6b3a; }
.gads-panel.is-audited [data-bad] .gads-tag { background: #f6d9d3; color: #a5321f; }
.gads-panel.is-audited .sv-stat__n--bad { color: var(--success); }
.gads-stats { margin-top: 14px; }
.gads-panel__note { margin-top: 10px; font-size: 12.5px; color: var(--text-3); }

.gads-split { display: grid; gap: 14px; }
.gads-split__card { padding: 26px 24px; border-radius: 18px; }
.gads-split__card--us { background: #fff; border: 2px solid var(--copper); }
.gads-split__card--google { background: var(--dark-card); border: 1px solid rgba(255, 255, 255, .12); }
.gads-split__label { font-size: 13px; font-weight: 700; letter-spacing: .12em; color: var(--copper-text); }
.gads-split__card--google .gads-split__label { color: var(--sage); }
.gads-split__name { font-family: var(--font-head); font-size: 28px; font-weight: 800; color: var(--text); margin: 8px 0 6px; }
.gads-split__card--google .gads-split__name { color: var(--on-dark); }
.gads-split__p { font-size: 16px; line-height: 1.55; color: var(--text-2); }
.gads-split__card--google .gads-split__p { color: var(--on-dark-2); }

@media (prefers-reduced-motion: reduce) {
  .gads-terms__row, .gads-panel__btn, .sv-yt__play { transition: none; }
}

/* ================= /services/near-me-seo/ ================= */
.nm-hero__h1 { font-size: clamp(38px, 4.8vw, 58px); line-height: 1.04; margin: 0 0 22px; }
.nm-hero__lead { margin-bottom: 16px; }
.nm-hero__strong { font-size: 17px; line-height: 1.6; color: var(--on-dark); font-weight: 600; max-width: 540px; margin: 0 0 30px; }
.nm-panel { max-width: 460px; }
.nm-tabs { display: flex; padding: 4px; border-radius: 999px; background: var(--soft); }
.nm-tabs__btn { padding: 8px 16px; border: 0; border-radius: 999px; background: transparent; color: var(--text); font-family: var(--font-head); font-weight: 700; font-size: 14px; cursor: pointer; }
.nm-tabs__btn[aria-pressed="true"] { background: var(--text); color: #fff; }
.nm-grid { position: relative; border-radius: 14px; overflow: hidden; background-color: #e9efe6; background-image: linear-gradient(rgba(35, 38, 52, .06) 1px, transparent 1px), linear-gradient(90deg, rgba(35, 38, 52, .06) 1px, transparent 1px); background-size: 28px 28px; padding: 14px; }
.nm-grid__cells { display: grid; gap: 8px; }
.nm-grid__row { display: grid; grid-template-columns: repeat(7, 1fr); gap: 8px; }
.nm-cell { aspect-ratio: 1 / 1; border-radius: 50%; color: #fff; display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 13px; box-shadow: 0 2px 6px rgba(20, 20, 14, .2); transition: background-color .5s; }
.nm-cell--g { background-color: var(--success); }
.nm-cell--a { background-color: #e0a032; }
.nm-cell--r { background-color: #c0392b; }
.nm-cell--you { border: 3px solid var(--text); }
.nm-panel .sv-stats { margin-top: 16px; }
.nm-panel.is-after .sv-stat__n--bad { color: var(--success); }
.nm-legend { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 12px; font-size: 12.5px; color: var(--text-3); }
.nm-legend > span { display: flex; align-items: center; gap: 6px; }
.nm-legend__dot { width: 10px; height: 10px; border-radius: 50%; }
.nm-legend .nm-legend__src { margin-left: auto; }

.nm-buzz-card { background: var(--ink-card); border-color: var(--ink-card); }
.nm-buzz-card .sv-inc__h { color: var(--on-dark); }
.nm-buzz-card .sv-inc__p { color: var(--on-dark-2); }
.nm-buzz-card__top { display: flex; justify-content: space-between; align-items: center; margin-bottom: 16px; }
.nm-buzz-card__tag { font-size: 12px; font-weight: 700; letter-spacing: .08em; padding: 4px 10px; border-radius: 999px; background: var(--copper); color: #fff; }
.nm-avatar { flex: none; width: 40px; height: 40px; border-radius: 50%; background: #e0a032; color: var(--text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 17px; }

.nm-buzz { padding-top: 96px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 440px), 1fr)); gap: 56px; align-items: center; }
.nm-buzz__h { margin-bottom: 18px; }
.nm-buzz__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); margin: 0 0 28px; max-width: 520px; }
.nm-buzz__list { display: flex; flex-direction: column; gap: 16px; margin: 0; padding: 0; list-style: none; }
.nm-buzz__list li { display: flex; gap: 14px; }
.nm-buzz__tick { flex: none; width: 28px; height: 28px; border-radius: 50%; background: var(--copper); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 14px; }
.nm-buzz__t { font-family: var(--font-head); font-weight: 800; font-size: 17px; color: var(--on-dark); }
.nm-buzz__d { font-size: 15.5px; line-height: 1.5; color: var(--on-dark-2); margin-top: 2px; }
.nm-feed { max-width: 420px; width: 100%; justify-self: center; border-radius: 22px; background: #fff; box-shadow: 0 30px 70px rgba(0, 0, 0, .45); overflow: hidden; }
.nm-feed__head { display: flex; align-items: center; gap: 12px; padding: 16px 18px; background: var(--ink-card); color: #fff; }
.nm-feed__who { flex: 1; }
.nm-feed__name { font-family: var(--font-head); font-weight: 700; font-size: 16px; }
.nm-feed__role { font-size: 13px; color: var(--sage); }
.nm-feed__when { font-size: 12.5px; color: var(--on-dark-3); }
.nm-feed__list { padding: 14px; margin: 0; list-style: none; display: flex; flex-direction: column; gap: 10px; background: var(--bg); }
.nm-feed__list li { display: flex; gap: 12px; align-items: flex-start; padding: 12px 14px; border-radius: 12px; background: #fff; border: 1px solid rgba(35, 38, 52, .08); }
.nm-feed__ic { flex: none; width: 30px; height: 30px; border-radius: 8px; color: #fff; display: grid; place-items: center; font-size: 14px; font-weight: 800; }
.nm-feed__t { font-family: var(--font-head); font-weight: 700; font-size: 15px; color: var(--text); }
.nm-feed__d { font-size: 14px; line-height: 1.45; color: #5d606c; margin-top: 2px; }

.nm-results-wrap { border-top: 1px solid rgba(35, 38, 52, .08); }
.nm-results { padding-top: 96px; padding-bottom: 96px; }
.nm-results__head { margin-bottom: 44px; }
.nm-results__h { margin-bottom: 14px; }
.nm-results__p { font-size: 18px; line-height: 1.6; color: var(--text-2); }
.nm-results__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 440px), 1fr)); gap: 22px; }
.nm-proof { margin: 0; padding: 12px; border-radius: 18px; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px rgba(20, 20, 14, .06); }
.nm-proof img { width: 100%; border-radius: 10px; background: var(--img-bg); }
.nm-proof figcaption { padding: 14px 6px 4px; font-size: 15.5px; line-height: 1.5; color: var(--text-2); }

.nm-price { padding: 32px 28px; border-radius: 20px; background: #fff; color: var(--text); border: 2px solid var(--copper); box-shadow: 0 30px 60px rgba(0, 0, 0, .35); }
.nm-price__pill { display: inline-block; font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; background: var(--copper-tint); color: var(--copper-text-2); }
.nm-price__from { font-size: 13px; letter-spacing: .1em; color: var(--text-3); margin: 22px 0 0; }
.nm-price__row { display: flex; align-items: baseline; gap: 6px; margin: 0 0 2px; }
.nm-price__num { font-family: var(--font-head); font-size: 56px; font-weight: 800; color: var(--text); letter-spacing: -.03em; }
.nm-price__unit { font-size: 20px; color: var(--text-2); }
.nm-price__note { font-size: 16px; color: var(--text-2); margin: 0 0 22px; }
.nm-price__note strong { color: var(--text); }
.bg-dark .nm-price__checks { color: var(--text); }
.bg-dark .nm-price__checks li::before { color: var(--olive); }
.nm-price__btn { margin-top: 26px; }
.nm-price__fine { text-align: center; font-size: 14px; line-height: 1.5; color: var(--text-3); margin: 12px 0 0; }

@media (prefers-reduced-motion: reduce) {
  .nm-cell { transition: none; }
}
/* ==========================================================================
   AI service pages: /services/ai-search/ (.ais-), /services/ai-chatbot/ (.aic-),
   /services/growth-plan/ (.gp-).
   The three designs share one service-page layout (hero, included cards, pricing,
   video, FAQ). Those shared pieces are the .ais- classes below and are used on all
   three pages; page-only pieces use their own prefix.
   ========================================================================== */

/* ---------- shared: hero ---------- */
.ais-hero { padding-top: 72px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 56px; align-items: center; }
.ais-hero__h1 { font-size: clamp(40px, 5.2vw, 64px); line-height: 1.03; margin: 0 0 22px; }
.ais-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 520px; margin: 0 0 30px; text-wrap: pretty; }
.ais-hero__ticks { display: flex; gap: 22px; flex-wrap: wrap; margin: 26px 0 0; padding: 0; list-style: none; font-size: 15px; font-weight: 600; color: var(--on-dark); }
.ais-hero__ticks li { display: flex; gap: 8px; align-items: center; }
.ais-hero__ticks li::before { content: '✓'; color: var(--sage); font-weight: 700; }
.ais-panel { max-width: 470px; width: 100%; justify-self: center; padding: 22px; border-radius: 20px; background: #fff; color: var(--text); box-shadow: 0 30px 70px rgba(0, 0, 0, .45); }

/* ---------- shared: what's included ---------- */
.ais-inc { padding-top: 96px; padding-bottom: 96px; }
.ais-inc .sec-head { max-width: 720px; }
.ais-card { padding: 28px 24px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.ais-card__n { width: 40px; height: 40px; border-radius: 10px; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 15px; margin-bottom: 16px; }
.ais-card__h { font-family: var(--font-head); font-size: 20px; font-weight: 800; color: var(--text); margin: 0 0 8px; }
.ais-card__p { font-size: 16px; line-height: 1.55; color: var(--text-2); }

/* ---------- shared: pricing ---------- */
.ais-price { padding-top: 96px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.ais-price__h { margin-bottom: 18px; }
.ais-price__sub { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 480px; }
.ais-pcard { padding: 32px 28px; border-radius: 20px; background: #fff; color: var(--text); border: 2px solid var(--copper); box-shadow: 0 30px 60px rgba(0, 0, 0, .35); }
.ais-pcard__pill { display: inline; font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; background: var(--copper-tint); color: var(--copper-text-2); }
.ais-pcard__row { display: flex; align-items: baseline; gap: 6px; margin: 20px 0 2px; }
.ais-pcard__num { font-family: var(--font-head); font-size: 56px; font-weight: 800; color: var(--text); letter-spacing: -.03em; }
.ais-pcard__unit { font-size: 20px; color: var(--text-2); }
.ais-pcard__note { font-size: 16px; color: var(--text-2); margin: 0 0 4px; }
.ais-pcard__note strong { color: var(--text); }
.ais-pcard .checks { margin-top: 18px; }
.ais-pcard .checks, .bg-dark .ais-pcard .checks { color: var(--text); }
.bg-dark .ais-pcard .checks li::before { color: var(--olive); }
.ais-pcard__btn { margin-top: 26px; }
.ais-pcard__fine { text-align: center; font-size: 14px; color: var(--text-3); margin-top: 10px; }

/* ---------- shared: video (click-to-play YouTube, see site.js [data-yt]) ---------- */
.ais-video { padding-top: 96px; padding-bottom: 96px; }
.ais-video__head { text-align: center; margin-bottom: 36px; }
.ais-yt { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; padding: 0; border: 0; border-radius: 20px; overflow: hidden; background: var(--ink-card); box-shadow: 0 24px 50px rgba(20, 20, 14, .18); cursor: pointer; }
.ais-yt img { width: 100%; height: 100%; object-fit: cover; }
.ais-yt iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; }
.ais-yt__play { position: absolute; left: 50%; top: 50%; width: 76px; height: 54px; margin: -27px 0 0 -38px; border-radius: 14px; background: rgba(12, 13, 10, .78); display: grid; place-items: center; transition: background-color .2s; }
.ais-yt__play::before { content: ''; margin-left: 5px; border-style: solid; border-width: 12px 0 12px 20px; border-color: transparent transparent transparent #fff; }
.ais-yt:hover .ais-yt__play, .ais-yt:focus-visible .ais-yt__play { background: var(--copper); }

/* ---------- shared: FAQ ---------- */
.ais-faq { padding-top: 96px; padding-bottom: 96px; }

/* ==========================================================================
   AI search: Before/After mock AI answer (hero)
   ========================================================================== */
.ais-mock__top { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 14px; flex-wrap: wrap; }
.ais-mock__title { font-family: var(--font-head); font-weight: 800; font-size: 17px; color: var(--text); }
.ais-mock__tabs { display: flex; padding: 4px; border-radius: 999px; background: var(--soft); }
.ais-mock__tab { padding: 8px 16px; border: 0; border-radius: 999px; background: transparent; color: var(--text); font-family: var(--font-head); font-weight: 700; font-size: 14px; cursor: pointer; }
.ais-mock__tab[aria-pressed="true"] { background: var(--text); color: #fff; }
.ais-mock__q { width: fit-content; max-width: 85%; margin: 0 0 12px auto; padding: 11px 14px; border-radius: 14px 14px 4px 14px; background: var(--text); color: #fff; font-size: 15px; line-height: 1.45; }
.ais-mock__ans { padding: 16px; border-radius: 14px; background: var(--bg); border: 1px solid rgba(35, 38, 52, .08); }
.ais-mock__label { display: flex; align-items: center; gap: 8px; margin-bottom: 10px; font-size: 13px; font-weight: 700; letter-spacing: .06em; color: var(--text-3); }
.ais-mock__spark { width: 22px; height: 22px; border-radius: 6px; background: var(--copper); color: #fff; display: grid; place-items: center; font-size: 12px; }
.ais-mock__intro { margin: 0 0 12px; font-size: 15px; line-height: 1.55; color: var(--text); }
.ais-mock__list { display: flex; flex-direction: column; gap: 8px; margin: 0; padding: 0; list-style: none; }
.ais-mock__item { display: flex; gap: 10px; align-items: flex-start; padding: 10px 12px; border-radius: 10px; background: #fff; border: 1px solid rgba(35, 38, 52, .08); }
.ais-mock__n { flex: none; width: 22px; height: 22px; border-radius: 50%; background: #9c9887; color: #fff; display: grid; place-items: center; font-size: 12px; font-weight: 800; }
.ais-mock__name { font-family: var(--font-head); font-weight: 800; font-size: 15px; color: var(--text); }
.ais-mock__why { font-size: 13.5px; line-height: 1.4; color: #5d606c; }
.ais-mock__item--you { background: #eef6ea; border: 1.5px solid var(--success); }
.ais-mock__item--you .ais-mock__n { background: var(--success); }
.ais-mock__stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 14px; }
.ais-mock__stat { padding: 12px 14px; border-radius: 12px; background: var(--bg); }
.ais-mock__sl { font-size: 13px; color: var(--text-3); }
.ais-mock__sv { font-family: var(--font-head); font-size: 24px; font-weight: 800; color: #c0392b; }
.ais-mock__sv--yes { color: var(--success); }
.ais-mock__fine { margin: 10px 0 0; font-size: 12.5px; color: var(--text-3); }

/* ==========================================================================
   AI chatbot: hero chat demo (behaviour in 41-ai.js)
   ========================================================================== */
.aic-hero__h1 { font-size: clamp(38px, 4.8vw, 58px); line-height: 1.04; margin: 0 0 22px; }
.aic-hero__lead { max-width: 540px; }
.aic-demo { position: relative; max-width: 440px; width: 100%; justify-self: center; }
.aic-chat { border-radius: 20px; background: #fff; box-shadow: 0 30px 70px rgba(0, 0, 0, .45); overflow: hidden; }
.aic-chat__head { display: flex; align-items: center; gap: 12px; padding: 16px 18px; background: var(--text); color: #fff; }
.aic-chat__av { flex: none; width: 38px; height: 38px; border-radius: 50%; background: var(--copper); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; }
.aic-chat__name { font-family: var(--font-head); font-weight: 700; font-size: 16px; }
.aic-chat__status { font-size: 13px; color: var(--sage); }
.aic-chat__log { height: 330px; overflow-y: auto; padding: 18px; display: flex; flex-direction: column; gap: 10px; background: var(--bg); }
.aic-chat__log:focus-visible { outline-offset: -3px; }
.aic-msg { align-self: flex-start; max-width: 84%; padding: 11px 14px; border-radius: 14px 14px 14px 4px; background: #fff; color: var(--text); font-size: 15px; line-height: 1.45; box-shadow: 0 2px 6px rgba(20, 20, 14, .06); }
.aic-msg--me { align-self: flex-end; border-radius: 14px 14px 4px 14px; background: var(--text); color: #fff; }
.aic-chat__asks { padding: 14px 16px 16px; border-top: 1px solid rgba(35, 38, 52, .08); display: flex; flex-direction: column; gap: 8px; }
.aic-chat__try { font-size: 12.5px; font-weight: 700; letter-spacing: .08em; color: var(--text-3); }
.aic-ask { text-align: left; padding: 10px 13px; border-radius: 10px; border: 1.5px solid rgba(208, 138, 85, .5); background: #fff; color: var(--copper-text-2); font-size: 14.5px; font-weight: 600; cursor: pointer; transition: background-color .2s; }
.aic-ask:hover { background: var(--copper-tint); }
.aic-ask[hidden], .aic-reset[hidden], .aic-toast[hidden] { display: none; }
.aic-reset { padding: 10px; border: 0; background: none; color: var(--text-3); font-size: 14px; cursor: pointer; text-decoration: underline; }
.aic-toast { position: absolute; right: -18px; top: -22px; display: flex; align-items: center; gap: 10px; padding: 12px 16px; border-radius: 14px; background: #fff; box-shadow: 0 18px 40px rgba(0, 0, 0, .35); border-left: 4px solid var(--olive); }
.aic-toast__icon { flex: none; width: 30px; height: 30px; border-radius: 50%; background: var(--success-tint); color: #3f5a3b; display: grid; place-items: center; font-weight: 800; }
.aic-toast__h { font-family: var(--font-head); font-weight: 800; font-size: 14.5px; color: var(--text); }
.aic-toast__p { font-size: 13px; color: var(--text-3); }
.aic-pcard__note { margin-bottom: 22px; }
.ais-pcard .aic-pcard__checks { margin-top: 0; }
@media (prefers-reduced-motion: reduce) { .aic-ask { transition: none; } }

/* ==========================================================================
   Growth plan
   ========================================================================== */
.gp-hero__h1 { font-size: clamp(34px, 4.4vw, 54px); line-height: 1.05; margin: 0 0 22px; }
.gp-hero__lead { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 560px; margin: 0 0 14px; text-wrap: pretty; }
.gp-hero__no { font-size: 17px; line-height: 1.6; color: var(--on-dark); font-weight: 600; max-width: 560px; margin: 0 0 30px; }
.gp-sample__top { display: flex; justify-content: space-between; align-items: center; margin-bottom: 16px; }
.gp-sample__title { font-family: var(--font-head); font-weight: 800; font-size: 17px; color: var(--text); }
.gp-sample__tag { font-size: 12px; font-weight: 700; letter-spacing: .08em; padding: 4px 10px; border-radius: 999px; background: var(--soft); color: #5d606c; }
.gp-chart { display: grid; grid-template-columns: repeat(12, 1fr); gap: 6px; align-items: end; height: 150px; padding: 12px; border-radius: 12px; background: var(--bg); }
.gp-chart span { height: var(--h); border-radius: 5px 5px 2px 2px; background: #cfc8ba; }
.gp-chart span.gp-chart__on { background: var(--copper); }
.gp-chart__axis { display: flex; justify-content: space-between; font-size: 12px; color: var(--text-3); margin: 6px 4px 16px; }
.gp-sample__list { display: flex; flex-direction: column; gap: 8px; margin: 0; padding: 0; list-style: none; }
.gp-sample__list li { display: flex; align-items: center; gap: 10px; padding: 10px 12px; border-radius: 10px; border: 1px solid rgba(35, 38, 52, .08); font-size: 15px; font-weight: 600; color: var(--text); }
.gp-sample__tick { flex: none; width: 22px; height: 22px; border-radius: 50%; background: var(--success); color: #fff; display: grid; place-items: center; font-size: 12px; font-weight: 800; }
.ais-card.gp-card { padding: 30px 26px; }
.gp-card .ais-card__n { width: 44px; height: 44px; font-size: 16px; }
.gp-card .ais-card__h { font-size: 21px; margin-bottom: 10px; }
.gp-card .ais-card__p { line-height: 1.6; }
.gp-video { padding-bottom: 0; }
.gp-plan { padding-top: 96px; padding-bottom: 96px; }
.gp-plan__head { text-align: center; max-width: 720px; margin: 0 auto 36px; }
.gp-plan__h { margin-bottom: 16px; }
.gp-plan__time { font-size: 17px; font-weight: 700; color: var(--gold); margin: 0 0 14px; }
.gp-plan__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); margin: 0 0 10px; }
.gp-plan__p--hi { color: var(--on-dark); margin: 0; }
.gp-plan__embed { border-radius: 20px; background: #fff; box-shadow: 0 30px 60px rgba(0, 0, 0, .35); overflow: hidden; min-height: 640px; }
.gp-plan__fine { text-align: center; font-size: 14px; color: var(--on-dark-3); margin: 14px 0 0; }
.gp-plan__fine a { color: inherit; }
.gp-plan__fine a:hover { color: var(--on-dark); }
/* ---------- hubs: /industries/ (.ind-), /our-work/ (.ow-), /pricing/ (.pr-) ---------- */

/* ===== Industries ===== */
.ind-hero { padding-top: 80px; padding-bottom: 40px; text-align: center; }
.ind-hero__badge { display: inline-flex; align-items: center; gap: 10px; padding: 7px 14px; border-radius: 999px; background: var(--dark-card); border: 1px solid var(--line-dark); font-size: 14px; color: var(--on-dark-2); }
.ind-hero__badge span { color: var(--amber); font-weight: 700; }
.ind-hero__eyebrow { margin-top: 26px; }
.ind-hero__h1 { font-size: clamp(40px, 5.4vw, 66px); max-width: 900px; margin: 0 auto 22px; }
.ind-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 640px; margin: 0 auto 30px; text-wrap: pretty; }
.ind-hero__btns { justify-content: center; }
.ind-hero__ticks { display: flex; gap: 22px; flex-wrap: wrap; justify-content: center; margin: 26px 0 0; padding: 0; list-style: none; font-size: 15px; font-weight: 600; color: var(--on-dark); }
.ind-hero__ticks li { display: flex; gap: 8px; align-items: center; }
.ind-hero__ticks li::before { content: '✓'; color: var(--sage); font-weight: 700; }

.ind-shots { overflow: hidden; padding: 30px 0 120px; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.ind-shots__track { display: flex; gap: 16px; width: max-content; margin: 0; padding: 0; list-style: none; animation: wmLeft 60s linear infinite; }
.ind-shots__item { width: 300px; flex: none; border-radius: 14px; overflow: hidden; background: #26271f; box-shadow: 0 14px 30px rgba(0, 0, 0, .35); }
.ind-shots__item img { width: 100%; }

.ind-list { padding-top: 96px; padding-bottom: 80px; }
.ind-list__head { max-width: 640px; margin-bottom: 28px; }
.ind-tabs { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 48px; }
.ind-tab { padding: 11px 18px; border-radius: 999px; border: 1.5px solid rgba(35, 38, 52, .18); background: #fff; color: var(--text); font-family: var(--font-head); font-size: 15px; font-weight: 700; cursor: pointer; }
.ind-tab[aria-pressed="true"] { background: var(--text); border-color: var(--text); color: #fff; }
.ind-groups { display: flex; flex-direction: column; gap: 56px; }
.ind-group[hidden] { display: none; }
.ind-group__head { display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap; margin-bottom: 18px; padding-bottom: 14px; border-bottom: 1px solid var(--line); }
.ind-group__h { font-size: 26px; font-weight: 800; letter-spacing: -.015em; color: var(--text); }
.ind-group__sub { font-size: 16px; color: #5d606c; }
.ind-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 260px), 1fr)); gap: 14px; }
.ind-card { display: flex; flex-direction: column; gap: 8px; padding: 22px 22px 20px; border-radius: 16px; background: #fff; border: 1px solid var(--line); color: var(--text); transition: transform .2s, box-shadow .2s, border-color .2s; }
.ind-card:hover { transform: translateY(-3px); box-shadow: 0 16px 34px rgba(20, 20, 14, .1); border-color: var(--copper); color: var(--text); }
.ind-card__top { display: flex; justify-content: space-between; align-items: center; gap: 10px; }
.ind-card__name { font-family: var(--font-head); font-size: 19px; font-weight: 800; }
.ind-card__arrow { flex: none; width: 30px; height: 30px; border-radius: 50%; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-size: 15px; font-weight: 700; }
.ind-card__desc { font-size: 15px; line-height: 1.5; color: #5d606c; }
.ind-card__pill { align-self: flex-start; margin-top: 4px; font-size: 12.5px; font-weight: 700; letter-spacing: .06em; padding: 4px 10px; border-radius: 999px; background: var(--success-tint); color: #3f5a3b; }

.ind-more { padding-bottom: 96px; }
.ind-more__box { border-radius: 24px; padding: 56px 40px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: 32px; align-items: center; }
.ind-more__h { margin-bottom: 14px; }
.ind-more__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 520px; }
.ind-more__btns { justify-content: flex-end; }

@media (prefers-reduced-motion: reduce) {
  .ind-shots__track { animation: none !important; }
  .ind-card, .ow-card, .ow-card .work-card__shot > span { transition: none !important; }
}

/* ===== Our Work ===== */
.ow-wrap { max-width: 1240px; margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.ow-hero { padding-top: 84px; padding-bottom: 96px; text-align: center; }
.ow-hero__h1 { font-size: clamp(40px, 5.2vw, 64px); line-height: 1.03; max-width: 880px; margin: 0 auto 22px; }
.ow-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 640px; margin: 0 auto 30px; text-wrap: pretty; }

.ow-note { padding-top: 64px; }
.ow-note__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: 18px; }
.ow-note__card { padding: 30px 28px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.ow-note__card--ink { background: var(--ink-card); border: 0; color: var(--on-dark); }
.ow-note__h { font-size: clamp(24px, 2.6vw, 30px); line-height: 1.15; letter-spacing: -.02em; font-weight: 800; color: var(--text); margin: 0 0 12px; text-wrap: balance; }
.ow-note__card--ink .ow-note__h { color: #fff; }
.ow-note__p { font-size: 16.5px; line-height: 1.6; color: var(--text-2); }
.ow-note__card--ink .ow-note__p { color: var(--on-dark-2); margin-bottom: 16px; }
.ow-note__ticks { display: flex; flex-wrap: wrap; gap: 10px 22px; margin: 0; padding: 0; list-style: none; font-size: 15.5px; font-weight: 600; }
.ow-note__ticks li { display: flex; gap: 8px; }
.ow-note__ticks li::before { content: '✓'; color: var(--sage); }

.ow-grid-sec { padding-top: 48px; padding-bottom: 96px; }
.ow-chips { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; margin-bottom: 36px; }
.ow-chip { padding: 10px 18px; border-radius: 999px; border: 1.5px solid rgba(35, 38, 52, .15); background: #fff; color: var(--text); font-size: 15px; font-weight: 600; cursor: pointer; }
.ow-chip[aria-pressed="true"] { background: var(--text); border-color: var(--text); color: #fff; }
.ow-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: 22px; }
.ow-card { display: flex; flex-direction: column; width: 100%; padding: 0; margin: 0; text-align: left; font: inherit; cursor: pointer; }
.ow-card[hidden] { display: none; }
.ow-card:focus-visible { border-radius: 18px; }
.ow-card > span { width: 100%; }
.ow-card__bar { display: flex; gap: 6px; align-items: center; padding: 10px 14px; background: var(--soft); }
.ow-card__bar span { width: 9px; height: 9px; border-radius: 50%; background: #d6cfc2; }
.ow-card__top { display: flex; justify-content: space-between; align-items: center; gap: 10px; margin-bottom: 12px; }
.ow-card__name { font-weight: 800; margin-bottom: 0; }
.ow-card__pill { flex: none; font-size: 12px; font-weight: 700; letter-spacing: .04em; padding: 4px 10px; border-radius: 999px; background: var(--copper-tint); color: var(--copper-text-2); }

/* lightbox dialog */
.ow-lb { width: min(1000px, calc(100% - 48px)); max-width: none; max-height: 90vh; padding: 0; border: 0; border-radius: 18px; background: #fff; overflow: hidden; box-shadow: 0 40px 80px rgba(0, 0, 0, .5); color: var(--text); }
.ow-lb[open] { display: flex; }
.ow-lb::backdrop { background: rgba(14, 15, 10, .82); }
.ow-lb__panel { display: flex; flex-direction: column; width: 100%; max-height: 90vh; }
.ow-lb__head { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding: 14px 18px; background: var(--ink-card); color: #fff; }
.ow-lb__title { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; }
.ow-lb__name { font-family: var(--font-head); font-weight: 800; font-size: 18px; }
.ow-lb__ind { font-size: 13px; color: var(--on-dark-2); }
.ow-lb__close { flex: none; width: 34px; height: 34px; border-radius: 50%; border: 0; background: rgba(255, 255, 255, .12); color: #fff; font-size: 18px; cursor: pointer; }
.ow-lb__close:hover { background: rgba(255, 255, 255, .22); }
.ow-lb__scroll { overflow-y: auto; background: var(--img-bg); min-height: 0; }
.ow-lb__scroll:focus-visible { outline-offset: -3px; border-radius: 0; }
.ow-lb__scroll img { width: 100%; height: auto; }
html.ow-lock { overflow: hidden; }

/* ===== Pricing ===== */
.pr-hero { padding: 80px 24px 104px; }
.pr-hero .price-card__row { flex-wrap: nowrap; }
.pr-hero__head { text-align: center; max-width: 780px; margin: 0 auto 52px; }
.pr-hero__h1 { font-size: clamp(40px, 5vw, 60px); line-height: 1.04; margin: 0 0 18px; }
.pr-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); margin: 0 auto; max-width: 600px; text-wrap: pretty; }
.pr-head { max-width: 720px; margin-bottom: 44px; }
.pr-line { border-top: 1px solid rgba(35, 38, 52, .08); }

.pr-cmp { position: relative; overflow-x: auto; border-radius: 18px; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px rgba(20, 20, 14, .06); }
.pr-cmp__table { width: 100%; min-width: 560px; border-collapse: collapse; table-layout: fixed; font-size: 16px; color: var(--text); }
.pr-cmp__c1 { width: 140px; }
.pr-cmp__c2 { width: 160px; }
.pr-cmp__table th, .pr-cmp__table td { padding: 16px 0; font-weight: 400; text-align: center; vertical-align: middle; }
.pr-cmp__table tr > :first-child { padding-left: 24px; text-align: left; }
.pr-cmp__table tr > :last-child { padding-right: 24px; }
.pr-cmp__table tbody tr + tr > * { border-top: 1px solid rgba(35, 38, 52, .08); }
.pr-cmp__table thead th { padding-top: 22px; padding-bottom: 22px; background: var(--soft); border-bottom: 1px solid var(--line); vertical-align: bottom; }
.pr-cmp__table thead th:first-child { font-family: var(--font-head); font-size: 15px; font-weight: 700; color: #5d606c; }
.pr-cmp__name { display: block; font-family: var(--font-head); font-size: 17px; font-weight: 800; color: var(--text); }
.pr-cmp__price { font-size: 14px; font-weight: 700; color: var(--copper-text); }
.pr-cmp__price--green { color: #3f5a3b; }
.pr-yes { color: var(--olive); font-weight: 800; font-size: 18px; }
.pr-no { color: #b3ab9b; font-size: 18px; }
.pr-no::before { content: '\2014'; }

.pr-cost { padding: 30px 26px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.pr-cost__label { font-family: var(--font-body); font-size: 13px; font-weight: 700; letter-spacing: .14em; color: var(--copper-text); }
.pr-cost__label--grey { color: #5d606c; }
.pr-cost__label--green { color: #3f5a3b; }
.pr-cost__num { font-family: var(--font-head); font-size: 38px; font-weight: 800; color: var(--text); letter-spacing: -.02em; margin: 12px 0 2px; }
.pr-cost__sub { font-size: 15px; font-weight: 600; color: #5d606c; margin-bottom: 14px; }
.pr-cost__p { font-size: 16px; line-height: 1.6; color: var(--text-2); }
/* ---------- Company pages: About (.ab-), Get Started (.gs-), Onboarding (.ob-) ---------- */

/* ===== About ===== */
.ab-hero { padding-top: 72px; padding-bottom: 120px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 56px; align-items: center; }
.ab-hero__h1 { font-size: clamp(40px, 5vw, 62px); line-height: 1.03; margin: 0 0 22px; }
.ab-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 540px; margin: 0 0 30px; text-wrap: pretty; }
.ab-hero__ticks { display: flex; gap: 22px; flex-wrap: wrap; margin: 26px 0 0; padding: 0; list-style: none; font-size: 15px; font-weight: 600; color: var(--on-dark); }
.ab-hero__ticks li { display: flex; gap: 8px; align-items: center; }
.ab-hero__ticks li::before { content: '✓'; color: var(--sage); font-weight: 700; }
/* Photo slots: empty frames until the owner supplies photos (see the HTML comments). */
.ab-slot { overflow: hidden; background: #26271f; }
.ab-slot--light { background: var(--img-bg); }
.ab-slot img { width: 100%; height: 100%; object-fit: cover; }
.ab-hero__img { aspect-ratio: 1206 / 834; max-width: 560px; width: 100%; justify-self: center; border-radius: 20px; box-shadow: 0 30px 70px rgba(0, 0, 0, .4); }

.ab-mission { padding-top: 110px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 420px), 1fr)); gap: 64px; align-items: center; }
.ab-mission__img { aspect-ratio: 6 / 5; border-radius: 20px; }
.ab-mission__h { margin-bottom: 18px; }
.ab-mission__p { font-size: 18px; line-height: 1.65; color: var(--text-2); }
.ab-mission__p + .ab-mission__p { margin-top: 16px; }

.ab-dots-line { border-top: 1px solid rgba(35, 38, 52, .08); }
.ab-approach { padding-top: 96px; padding-bottom: 110px; }
.ab-approach__head { text-align: center; max-width: 760px; margin: 0 auto 64px; }
.ab-approach__list { display: flex; flex-direction: column; gap: 110px; }
.ab-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 420px), 1fr)); gap: 56px; align-items: center; }
.ab-row__media { position: relative; }
.ab-row__media--last { order: 2; }
.ab-row__img { aspect-ratio: 5 / 4; border-radius: 20px; }
.ab-badge { position: absolute; bottom: -22px; display: flex; flex-direction: column; padding: 16px 20px; border-radius: 14px; background: #fff; box-shadow: 0 18px 40px rgba(20, 20, 14, .16); border-top: 3px solid var(--copper); max-width: 220px; }
.ab-badge--right { right: -14px; }
.ab-badge--left { left: -14px; }
.ab-badge__num { font-family: var(--font-head); font-size: 30px; line-height: 1; font-weight: 800; color: var(--text); }
.ab-badge__label { font-size: 14px; line-height: 1.35; color: #5d606c; margin-top: 6px; }
.ab-row__h { font-size: clamp(24px, 2.6vw, 32px); line-height: 1.15; letter-spacing: -.02em; font-weight: 800; margin: 0 0 14px; color: var(--text); text-wrap: balance; }
.ab-row__p { font-size: 17px; line-height: 1.65; color: var(--text-2); margin: 0 0 24px; }

.ab-founder { padding-top: 100px; padding-bottom: 100px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: 56px; align-items: center; }
.ab-founder__quote, .ab-founder blockquote { margin: 0; }
.ab-founder__mark { display: block; font-family: var(--font-head); font-size: 80px; line-height: .6; color: var(--copper); margin-bottom: 10px; }
.ab-founder__big { font-family: var(--font-head); font-size: clamp(22px, 2.4vw, 30px); line-height: 1.35; font-weight: 600; color: var(--on-dark); margin: 0 0 20px; text-wrap: pretty; }
.ab-founder__text { font-size: 18px; line-height: 1.65; color: var(--on-dark-2); margin: 0 0 28px; }
.ab-founder figcaption { display: flex; flex-direction: column; }
.ab-founder__name { font-family: var(--font-head); font-size: 19px; font-weight: 800; color: var(--on-dark); }
.ab-founder__role { font-size: 15px; color: var(--on-dark-3); margin-top: 2px; }
.ab-founder__img { aspect-ratio: 4 / 5; max-width: 420px; width: 100%; justify-self: center; border-radius: 22px; box-shadow: 0 30px 70px rgba(0, 0, 0, .4); }

/* ===== Get Started ===== */
.gs-hero { max-width: 900px; padding-top: 80px; padding-bottom: 150px; text-align: center; }
.gs-hero__h1 { font-size: clamp(40px, 5.2vw, 62px); line-height: 1.03; margin: 0 auto 20px; }
.gs-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 620px; margin: 0 auto; text-wrap: pretty; }
.gs-hero__spots { display: inline-flex; align-items: center; gap: 12px; margin-top: 26px; padding: 12px 20px; border-radius: 999px; background: var(--dark-card); border: 1px solid rgba(240, 196, 126, .35); text-align: left; font-size: 15.5px; line-height: 1.45; color: var(--on-dark); }
.gs-hero__spots strong { color: var(--gold); }
.gs-hero__dot { flex: none; width: 10px; height: 10px; border-radius: 50%; background: var(--amber); box-shadow: 0 0 0 4px rgba(227, 165, 78, .2); }

.gs-plans { position: relative; z-index: 2; margin-top: -110px; padding-bottom: 40px; }
.gs-plans__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: 22px; align-items: stretch; }
.gs-plan { position: relative; display: flex; flex-direction: column; padding: 34px 28px 30px; border-radius: 22px; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px rgba(20, 20, 14, .08); }
.gs-plan--rec { background: var(--ink-card); border: 2px solid var(--copper); box-shadow: 0 30px 60px rgba(20, 20, 14, .28); }
.gs-plan__badge { position: absolute; top: -14px; left: 50%; transform: translateX(-50%); font-size: 12.5px; font-weight: 800; letter-spacing: .08em; padding: 6px 14px; border-radius: 999px; background: var(--copper); color: #fff; white-space: nowrap; }
.gs-plan__pages { font-size: 13px; font-weight: 700; letter-spacing: .14em; color: var(--copper-text); }
.gs-plan--rec .gs-plan__pages { color: var(--gold); }
.gs-plan__name { font-size: 26px; font-weight: 800; color: var(--text); margin: 8px 0 10px; }
.gs-plan--rec .gs-plan__name { color: var(--on-dark); }
.gs-plan__price { display: flex; align-items: baseline; gap: 8px; margin-bottom: 4px; }
.gs-plan__num { font-family: var(--font-head); font-size: 56px; font-weight: 800; letter-spacing: -.03em; color: var(--text); }
.gs-plan--rec .gs-plan__num { color: #fff; }
.gs-plan__unit { font-size: 16px; color: #5d606c; }
.gs-plan--rec .gs-plan__unit { color: var(--on-dark-2); }
.gs-plan__text { font-size: 16px; line-height: 1.55; color: var(--text-2); margin: 6px 0 22px; }
.gs-plan--rec .gs-plan__text { color: var(--on-dark-2); }
.gs-plan__list { margin-bottom: 26px; flex: 1; }
.gs-plan--rec .gs-plan__list { color: var(--on-dark); }
.gs-plan--rec .gs-plan__list li::before { color: var(--sage); }
.gs-plan__btn { display: block; width: 100%; padding: 17px; border: 1.5px solid var(--text); border-radius: 10px; background: #fff; color: var(--text); font-family: var(--font-head); font-weight: 800; font-size: 17px; line-height: 1.2; text-align: center; transition: background-color .2s, color .2s; }
.gs-plan__btn:hover { background: var(--text); color: #fff; }
.gs-plan--rec .gs-plan__btn { border: 0; padding: 18.5px 17px; background: var(--copper); color: #fff; }
.gs-plan--rec .gs-plan__btn:hover { background: var(--copper-hover); color: #fff; }

.gs-box { margin-top: 28px; padding: 26px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.gs-box--inc { padding: 24px 26px; }
.gs-box__h { font-size: 19px; font-weight: 800; color: var(--text); margin-bottom: 18px; }
.gs-box__h--sm { font-size: 17px; margin-bottom: 14px; }
.gs-steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: 18px; list-style: none; margin: 0; padding: 0; }
.gs-step { display: flex; gap: 14px; align-items: flex-start; }
.gs-step__n { flex: none; width: 36px; height: 36px; border-radius: 50%; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; }
.gs-step__n--on { background: var(--copper); color: #fff; }
.gs-step__h { font-size: 17px; font-weight: 800; color: var(--text); margin-bottom: 4px; }
.gs-step__p { font-size: 15.5px; line-height: 1.5; color: var(--text-2); }
.gs-note { display: flex; gap: 12px; align-items: center; margin-top: 20px; padding: 14px 16px; border-radius: 12px; background: var(--warn-tint); border: 1px solid rgba(208, 138, 85, .45); font-size: 15.5px; line-height: 1.5; color: var(--text); }
.gs-note__icon { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--copper); color: #fff; display: grid; place-items: center; font-weight: 800; }
.gs-inc { display: flex; flex-wrap: wrap; gap: 12px 28px; font-size: 15.5px; color: var(--text); list-style: none; margin: 0; padding: 0; }
.gs-inc li { display: flex; gap: 8px; }
.gs-inc li::before { content: '✓'; color: var(--olive); font-weight: 700; }
.gs-host { margin-top: 18px; padding: 18px 20px; border-radius: 14px; background: var(--copper-tint); display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; }
.gs-host__top { display: flex; align-items: center; gap: 10px; flex-wrap: wrap; }
.gs-host__name { font-family: var(--font-head); font-weight: 800; font-size: 17px; color: var(--text); }
.gs-host__tag { font-size: 12px; font-weight: 800; letter-spacing: .06em; padding: 4px 10px; border-radius: 999px; background: #fff; color: var(--copper-text-2); }
.gs-host__text { font-size: 15px; line-height: 1.5; color: var(--text-2); margin-top: 4px; }
.gs-host__price { display: flex; align-items: baseline; gap: 4px; flex: none; }
.gs-host__num { font-family: var(--font-head); font-size: 32px; font-weight: 800; color: var(--text); }
.gs-host__unit { font-size: 16px; color: var(--text-2); }
.gs-box__fine { margin: 12px 0 0; font-size: 14px; color: var(--text-3); }

.gs-call { padding-top: 80px; padding-bottom: 100px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.gs-call__h { margin-bottom: 16px; }
.gs-call__p { font-size: 18px; line-height: 1.6; color: var(--text-2); margin: 0 0 22px; max-width: 460px; }
.gs-call__checks { gap: 12px; font-size: 17px; }
.gs-call__tel { font-size: 15px; color: var(--text-3); margin: 22px 0 0; }
.gs-call__tel a { font-weight: 700; }
.gs-call__cal { border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 24px 50px rgba(20, 20, 14, .1); overflow: hidden; }

/* ===== Onboarding ===== */
.ob-hero { max-width: 860px; padding-top: 72px; padding-bottom: 130px; text-align: center; }
.ob-hero__paid { display: inline-flex; align-items: center; gap: 10px; margin-bottom: 18px; padding: 8px 16px; border-radius: 999px; background: rgba(169, 195, 163, .14); color: var(--sage); font-size: 14.5px; font-weight: 700; }
.ob-hero__tick { width: 20px; height: 20px; border-radius: 50%; background: var(--olive); color: #fff; display: grid; place-items: center; font-size: 12px; }
.ob-hero__h1 { font-size: clamp(36px, 4.8vw, 56px); line-height: 1.05; margin: 0 auto 18px; }
.ob-hero__lead { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 600px; margin: 0 auto; text-wrap: pretty; }

.ob-main { max-width: 860px; position: relative; z-index: 2; margin-top: -90px; padding-bottom: 96px; }
.ob-card { border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.ob-alert-card { margin-bottom: 18px; padding: 22px 24px; box-shadow: 0 18px 40px rgba(20, 20, 14, .1); }
.ob-alert { display: flex; gap: 12px; align-items: flex-start; padding: 14px 16px; border-radius: 12px; background: var(--warn-tint); border: 1px solid rgba(208, 138, 85, .45); font-size: 15.5px; color: var(--text); }
.ob-alert p { line-height: 1.55; }
.ob-alert__icon { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--copper); color: #fff; display: grid; place-items: center; font-weight: 800; }

.ob-form { display: flex; flex-direction: column; gap: 18px; }
.ob-group { padding: 26px 24px; display: flex; flex-direction: column; gap: 16px; }
.ob-group__head { display: flex; align-items: center; gap: 12px; }
.ob-num { flex: none; width: 32px; height: 32px; border-radius: 50%; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 15px; }
.ob-group__h { font-size: 21px; font-weight: 800; color: var(--text); }
.ob-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: 14px; }
.ob-field { display: flex; flex-direction: column; gap: 7px; }
.ob-label { font-size: 14.5px; font-weight: 700; color: var(--text); }
.ob-req { color: var(--copper-text); }
.ob-input { width: 100%; padding: 14px; border-radius: 10px; border: 1px solid rgba(35, 38, 52, .18); background: #fff; font: inherit; font-size: 16px; color: var(--text); }
textarea.ob-input { resize: vertical; }
.ob-input--file { padding: 12px; background: var(--bg); }
.ob-input:focus-visible { outline: 3px solid var(--amber); outline-offset: 1px; }
.ob-input[aria-invalid="true"] { border-color: #c0392b; }
.ob-hint { font-size: 14.5px; color: var(--text-3); }
.ob-submit { padding: 19px; border: 0; border-radius: 12px; background: var(--copper); color: #fff; font-family: var(--font-head); font-weight: 800; font-size: 18px; cursor: pointer; transition: background-color .2s; }
.ob-submit:hover { background: var(--copper-hover); }
.ob-submit[disabled] { opacity: .75; cursor: progress; }
.ob-after { text-align: center; font-size: 14.5px; color: var(--text-3); }

.ob-done { padding: 48px 28px; border-radius: 20px; text-align: center; }
.ob-form[hidden], .ob-done[hidden] { display: none; }
.ob-done__tick { width: 60px; height: 60px; margin: 0 auto 18px; border-radius: 50%; background: var(--success); color: #fff; display: grid; place-items: center; font-size: 28px; font-weight: 800; }
.ob-done__h { font-size: 28px; font-weight: 800; color: var(--text); margin: 0 0 10px; }
.ob-done__h:focus { outline: none; }
.ob-done__p { font-size: 17px; line-height: 1.6; color: var(--text-2); margin: 0 0 22px; }
.ob-done__bar { height: 6px; max-width: 320px; margin: 0 auto; border-radius: 3px; background: var(--soft); overflow: hidden; }
.ob-done__bar div { height: 100%; width: 65%; border-radius: 3px; background: var(--copper); }
.ob-done__fine { font-size: 14.5px; color: var(--text-3); margin: 18px 0 0; }

/* filled photo slots */
.ab-photo { overflow: hidden; background: var(--img-bg); }
.ab-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
/* Post-purchase funnel: /offer/ai-chatbot/, /offer/near-me-seo/ (.of-) and /thank-you/ (.ty-) */

/* ---------- offer pages ---------- */
.of-alert { background: var(--copper); color: #fff; text-align: center; padding: 11px 20px; font-size: 15px; font-weight: 700; }
.of-hero { max-width: 900px; margin: 0 auto; padding: 64px 24px 72px; text-align: center; }
.of-hero__tags { display: flex; justify-content: center; gap: 10px; flex-wrap: wrap; margin-bottom: 22px; }
.of-tag { display: inline-flex; align-items: center; gap: 8px; padding: 8px 16px; border-radius: 999px; font-size: 14.5px; font-weight: 700; }
.of-tag--ok { background: rgba(169, 195, 163, .14); color: var(--sage); }
.of-tag__tick { width: 20px; height: 20px; border-radius: 50%; background: var(--olive); color: #fff; display: grid; place-items: center; font-size: 12px; }
.of-tag--hot { background: var(--copper); color: #fff; font-size: 14px; font-weight: 800; letter-spacing: .08em; }
.of-hero__h1 { font-size: clamp(36px, 4.8vw, 58px); line-height: 1.04; letter-spacing: -.03em; font-weight: 800; margin: 0 auto 18px; color: var(--on-dark); text-wrap: balance; }
.of-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 640px; margin: 0 auto; text-wrap: pretty; }
.of-hero__lead strong { color: var(--on-dark); }

.of-sec { max-width: 900px; margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.of-video { padding-top: 56px; }
.of-video__head { text-align: center; margin-bottom: 24px; }
.of-h2 { font-size: clamp(28px, 3.4vw, 40px); line-height: 1.08; letter-spacing: -.025em; font-weight: 800; text-wrap: balance; color: var(--text); }
.of-yt { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; padding: 0; border: 0; border-radius: 20px; overflow: hidden; background: var(--ink-card); box-shadow: 0 24px 50px rgba(20, 20, 14, .18); cursor: pointer; }
.of-yt img { width: 100%; height: 100%; object-fit: cover; }
.of-yt iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; }
.of-yt__play { position: absolute; left: 50%; top: 50%; width: 76px; height: 54px; margin: -27px 0 0 -38px; border-radius: 14px; background: rgba(12, 13, 10, .78); display: grid; place-items: center; transition: background-color .2s; }
.of-yt__play::before { content: ''; margin-left: 5px; border-style: solid; border-width: 12px 0 12px 20px; border-color: transparent transparent transparent #fff; }
.of-yt:hover .of-yt__play, .of-yt:focus-visible .of-yt__play { background: var(--copper); }

.of-stats { padding-top: 40px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); gap: 14px; }
.of-stat { padding: 22px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.of-stat__n { font-family: var(--font-head); font-size: 34px; font-weight: 800; color: var(--copper-text); letter-spacing: -.02em; }
.of-stat__p { font-size: 15.5px; line-height: 1.5; color: var(--text-2); margin-top: 4px; }

.of-card-sec { padding-top: 48px; padding-bottom: 96px; }
.of-card { padding: 34px 30px; border-radius: 22px; background: #fff; border: 2px solid var(--copper); box-shadow: 0 30px 60px rgba(20, 20, 14, .14); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 330px), 1fr)); gap: 32px; align-items: center; }
.of-card__pill { font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; background: var(--copper-tint); color: var(--copper-text-2); }
.of-was { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; margin: 20px 0 4px; }
.of-was__label { font-size: 18px; color: var(--text-3); }
.of-was__old, .of-was__new { font-family: var(--font-head); font-size: 24px; font-weight: 800; }
.of-was__old { color: #9c9887; text-decoration: line-through; }
.of-was__new { color: var(--success); }
.of-was__badge { font-size: 12.5px; font-weight: 800; letter-spacing: .06em; padding: 4px 10px; border-radius: 999px; background: var(--success-tint); color: #3f5a3b; }
.of-price { display: flex; align-items: baseline; gap: 6px; }
.of-price__n { font-family: var(--font-head); font-size: 60px; font-weight: 800; color: var(--text); letter-spacing: -.03em; }
.of-price__per { font-size: 20px; color: var(--text-2); }
.of-card__note { font-size: 16px; color: var(--text-2); margin-top: 2px; }
.of-card__req { display: flex; gap: 8px; align-items: center; font-size: 14.5px; font-weight: 600; color: var(--copper-text-2); margin-top: 12px; padding: 10px 12px; border-radius: 10px; background: var(--warn-tint); }
.of-card__actions { grid-column: 1 / -1; display: flex; flex-direction: column; gap: 14px; }
.of-warn { display: flex; gap: 12px; align-items: flex-start; padding: 14px 16px; border-radius: 12px; background: var(--warn-tint); border: 1px solid rgba(208, 138, 85, .45); }
.of-warn__icon { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--copper); color: #fff; display: grid; place-items: center; font-weight: 800; }
.of-warn__text { font-size: 15.5px; line-height: 1.55; color: var(--text); }
.of-yes { display: block; text-align: center; padding: 19px; border-radius: 12px; background: var(--copper); color: #fff; font-family: var(--font-head); font-weight: 800; font-size: 18px; line-height: normal; transition: background-color .2s; }
.of-yes:hover { background: var(--copper-hover); color: #fff; }
.of-no { text-align: center; font-size: 15px; color: var(--text-3); text-decoration: underline; }
.of-no:hover { color: var(--text); }

/* ---------- thank you ---------- */
.ty-hero { max-width: 860px; margin: 0 auto; padding: 72px 24px 80px; text-align: center; }
.ty-hero__tick { width: 72px; height: 72px; margin: 0 auto 22px; border-radius: 50%; background: var(--olive); color: #fff; display: grid; place-items: center; font-size: 34px; font-weight: 800; box-shadow: 0 0 0 10px rgba(169, 195, 163, .15); }
.ty-hero__h1 { font-size: clamp(38px, 5vw, 60px); line-height: 1.04; letter-spacing: -.03em; font-weight: 800; margin: 0 auto 18px; color: var(--on-dark); text-wrap: balance; }
.ty-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 620px; margin: 0 auto; text-wrap: pretty; }
.ty-sec { max-width: 1100px; margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.ty-summary { padding-top: 72px; }
.ty-summary .eyebrow { text-align: center; }
.ty-cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: 16px; }
.ty-card { padding: 26px 24px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.ty-card__head { display: flex; justify-content: space-between; align-items: center; gap: 10px; margin-bottom: 12px; }
.ty-card__h { font-size: 20px; font-weight: 800; color: var(--text); }
.ty-card__tag { flex: none; font-size: 12px; font-weight: 800; letter-spacing: .04em; padding: 4px 10px; border-radius: 999px; background: var(--copper-tint); color: var(--copper-text-2); }
.ty-card__tag--ok { background: var(--success-tint); color: #3f5a3b; }
.ty-card__p { font-size: 16px; line-height: 1.55; color: var(--text-2); }
.ty-next { padding-top: 56px; }
.ty-next__box { padding: 30px 28px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.ty-next__h { font-size: 20px; font-weight: 800; color: var(--text); margin-bottom: 20px; }
.ty-steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: 20px; list-style: none; margin: 0; padding: 0; }
.ty-step { display: flex; gap: 14px; align-items: flex-start; }
.ty-step__n { flex: none; width: 36px; height: 36px; border-radius: 50%; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; }
.ty-step__h { font-size: 17px; font-weight: 800; color: var(--text); margin-bottom: 4px; }
.ty-step__p { font-size: 15.5px; line-height: 1.5; color: var(--text-2); }
.ty-call { max-width: 1200px; margin: 0 auto; padding: 80px 24px 100px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.ty-call__h { margin-bottom: 16px; }
.ty-call__text { font-size: 18px; line-height: 1.6; color: var(--text-2); margin: 0 0 22px; max-width: 460px; }
.ty-call .checks { gap: 12px; font-size: 17px; }
.ty-call__phone { font-size: 15px; color: var(--text-3); margin-top: 22px; }
.ty-call__phone a { font-weight: 700; }
.ty-call__cal { border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 24px 50px rgba(20, 20, 14, .1); overflow: hidden; }
.ty-summary__h { font-family: var(--font-body); line-height: normal; }
/* the design runs on the browser's default line-height outside of paragraphs */
.of-alert, .of-hero__tags, .of-video__head, .of-stats, .of-card, .ty-hero__tick, .ty-summary, .ty-next, .ty-call { line-height: normal; }
/* ---------- blog: index + post template ---------- */

/* hero bands (same dark topo band as the services hero) */
.blog-hero { padding-top: 84px; padding-bottom: 96px; text-align: center; }
.blog-hero__h1 { margin: 0 auto 22px; max-width: 880px; }
.blog-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 640px; margin: 0 auto; text-wrap: pretty; }

.post-hero__inner { padding-top: 72px; padding-bottom: 80px; text-align: center; }
.post-hero--img .post-hero__inner { padding-bottom: 168px; }
.post-hero__eyebrow a { color: var(--sage); }
.post-hero__eyebrow a:hover { color: var(--on-dark); }
.post-hero__h1 { font-size: clamp(32px, 3.8vw, 46px); line-height: 1.08; letter-spacing: -.025em; margin: 0 auto 18px; max-width: 880px; }
.post-hero__date { font-size: 16px; line-height: 1.5; color: var(--on-dark-3); }

/* featured image overlaps the band */
.post-feature { margin-top: -120px; position: relative; }
.post-feature .img-frame img { aspect-ratio: 16 / 9; object-fit: cover; }

/* index grid */
.blog-grid { display: grid; gap: 24px; grid-template-columns: repeat(auto-fill, minmax(min(100%, 320px), 1fr)); }
.blog-card { position: relative; display: flex; flex-direction: column; border-radius: 16px; overflow: hidden; background: #fff; border: 1px solid var(--line); transition: box-shadow .2s, transform .2s; }
.blog-card:hover { box-shadow: var(--shadow-hover); transform: translateY(-3px); }
.blog-card:focus-within { box-shadow: var(--shadow-hover); }
.blog-card__media { aspect-ratio: 16 / 9; background: var(--img-bg); overflow: hidden; }
.blog-card__media img { width: 100%; height: 100%; object-fit: cover; }
.blog-card__media--none { background-color: var(--dark); display: flex; align-items: center; justify-content: center; gap: 8px; flex-wrap: wrap; padding: 20px; }
.blog-card__body { padding: 22px 24px 26px; display: flex; flex-direction: column; gap: 10px; }
.blog-card__date { font-size: 13px; line-height: 1.4; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--olive); }
.blog-card__title { font-family: var(--font-head); font-size: 20px; line-height: 1.3; font-weight: 700; color: var(--text); text-wrap: balance; }
.blog-card__title a { color: inherit; }
.blog-card__title a::after { content: ''; position: absolute; inset: 0; border-radius: 16px; }
.blog-card__title a:focus-visible { outline: none; }
.blog-card__title a:focus-visible::after { outline: 3px solid var(--amber); outline-offset: 3px; }
.blog-card:hover .blog-card__title a { color: var(--copper-text); }
.blog-card__text { font-size: 16px; line-height: 1.6; color: var(--text-2); }
@media (prefers-reduced-motion: reduce) { .blog-card, .blog-card:hover { transition: none; transform: none; } }

/* article body: long-form typography */
.post-body { padding-top: 64px; padding-bottom: 24px; font-size: 18px; line-height: 1.75; color: var(--text-2); overflow-wrap: break-word; }
.post-body > * + * { margin-top: 1.1em; }
.post-body :is(p, li, blockquote) { line-height: 1.7; }
.post-body h2 { font-size: clamp(26px, 2.6vw, 32px); line-height: 1.15; letter-spacing: -.02em; font-weight: 800; color: var(--text); margin-top: 2em; }
.post-body h3 { font-size: 22px; line-height: 1.3; font-weight: 700; color: var(--text); margin-top: 1.7em; }
.post-body h4 { font-size: 19px; line-height: 1.35; font-weight: 700; color: var(--text); margin-top: 1.5em; }
.post-body :is(h2, h3, h4) + * { margin-top: .6em; }
.post-body > :first-child { margin-top: 0; }
.post-body strong { color: var(--text); }
.post-body a { color: var(--copper-text); text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }
.post-body a:hover { color: var(--copper-text-2); }
.post-body :is(ul, ol) { padding-left: 1.4em; margin-bottom: 0; }
.post-body li + li { margin-top: .45em; }
.post-body li::marker { color: var(--copper); }
.post-body ol li::marker { font-weight: 700; }
.post-body li > :is(ul, ol) { margin-top: .45em; }
.post-body hr { border: 0; border-top: 1px solid var(--line); margin: 2.4em 0; }
.post-body blockquote { margin: 1.6em 0 0; padding: 18px 24px; border-left: 4px solid var(--copper); background: var(--soft); border-radius: 0 12px 12px 0; color: var(--text); }
.post-body blockquote > * + * { margin-top: .8em; }
.post-body code { font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: .88em; background: var(--soft); padding: 2px 6px; border-radius: 6px; }
.post-body pre { background: var(--dark); color: var(--on-dark); padding: 18px 20px; border-radius: 12px; overflow-x: auto; font-size: 15px; line-height: 1.6; white-space: pre-wrap; }
.post-body pre code { background: none; padding: 0; color: inherit; font-size: inherit; }
.post-body .post-img { margin-top: 1.8em; margin-bottom: .7em; }
.post-body .post-img img { width: 100%; border-radius: 16px; background: var(--img-bg); }
.post-table { overflow-x: auto; -webkit-overflow-scrolling: touch; border: 1px solid var(--line); border-radius: 12px; background: #fff; }
.post-table table { width: 100%; min-width: 520px; border-collapse: collapse; font-size: 16px; line-height: 1.5; }
.post-table :is(th, td) { padding: 12px 16px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--line); }
.post-table th { font-family: var(--font-head); font-weight: 700; color: var(--text); background: var(--soft); }
.post-table tr:last-child td { border-bottom: 0; }

/* closing CTA (home .still-q card) */
.post-cta { padding-bottom: 96px; }
.post-cta .still-q { margin-top: 40px; }

@media (max-width: 640px) {
  .blog-hero { padding-top: 64px; padding-bottom: 72px; }
  .post-hero__inner { padding-top: 56px; padding-bottom: 64px; }
  .post-hero--img .post-hero__inner { padding-bottom: 104px; }
  .post-feature { margin-top: -64px; }
  .post-body { padding-top: 44px; font-size: 17px; }
  .post-cta { padding-bottom: 72px; }
}
/* Industry pages (.indp-), contact (.ct-), legal pages (.legal-/.legal), 404 (.nf). Composed from home/near-me patterns. */

/* ---------- industry hero ---------- */
.indp-hero { padding-top: 72px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 56px; align-items: center; }
.indp-hero--solo { grid-template-columns: minmax(0, 820px); }
.indp-hero__h1 { margin: 0 0 22px; }
.indp-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 560px; margin: 0 0 30px; text-wrap: pretty; }
.indp-hero__img { max-width: 460px; width: 100%; justify-self: center; box-shadow: var(--shadow-panel); }
.indp-ticks { display: flex; gap: 22px; flex-wrap: wrap; margin: 26px 0 0; padding: 0; list-style: none; font-size: 15px; line-height: 1.4; font-weight: 600; color: var(--on-dark); }
.indp-ticks li { display: flex; gap: 8px; align-items: center; }
.indp-ticks li::before { content: '✓'; color: var(--sage); font-weight: 700; }

/* ---------- problem ---------- */
.indp-pains { list-style: none; margin: 0; padding: 0; gap: 16px; }
.indp-pain { display: flex; gap: 14px; align-items: flex-start; padding: 24px 22px; font-size: 17px; line-height: 1.55; color: var(--text); }
.indp-pain__x { flex: none; width: 32px; height: 32px; border-radius: 10px; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 18px; line-height: 1; }
.indp-turn { margin: 36px auto 0; max-width: 680px; text-align: center; font-family: var(--font-head); font-size: 21px; line-height: 1.4; font-weight: 700; color: var(--text); text-wrap: balance; }

/* ---------- what the trade's website needs ---------- */
.indp-needs__grid { list-style: none; margin: 0; padding: 0; gap: 16px; }
.indp-need { display: flex; flex-direction: column; gap: 10px; padding: 26px 24px; }
.indp-need__tick { width: 32px; height: 32px; border-radius: 10px; background: rgba(169, 195, 163, .3); color: var(--olive); display: grid; place-items: center; font-weight: 800; font-size: 16px; line-height: 1; margin-bottom: 4px; }
.indp-need__h { font-family: var(--font-head); font-size: 20px; line-height: 1.3; font-weight: 700; color: var(--text); text-wrap: balance; }
.indp-need__p { font-size: 16px; line-height: 1.6; color: var(--text-2); text-wrap: pretty; }
.indp-needs__cta { margin-top: 40px; text-align: center; }
.indp-more { margin: 18px auto 0; max-width: 640px; text-align: center; font-size: 16px; line-height: 1.6; color: var(--text-2); text-wrap: pretty; }
.indp-more a { color: var(--copper-text); font-weight: 600; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }
.indp-more a:hover { color: var(--text); }

/* ---------- guides (blog-card grid from 50-blog.css) ---------- */
.indp-guides .row-head { margin-bottom: 40px; }
.indp-guides__all { font-family: var(--font-head); font-weight: 700; font-size: 17px; line-height: 1.4; color: var(--copper-text); white-space: nowrap; }
.indp-guides__all:hover { color: var(--text); }
.indp-faq { padding-top: 32px; }

@media (max-width: 640px) {
  .indp-hero { padding-top: 48px; padding-bottom: 72px; gap: 40px; }
}

/* ---------- contact ---------- */
.ct-hero { padding-top: 80px; padding-bottom: 16px; text-align: center; }
.ct-hero__h1 { margin: 0 0 22px; }
.ct-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 600px; margin: 0 auto 40px; text-wrap: pretty; }
.ct-cards { list-style: none; margin: 0 auto; padding: 0; max-width: 1040px; display: grid; gap: 16px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); }
.ct-card { display: flex; flex-direction: column; gap: 6px; line-height: 1.3; padding: 26px 24px; text-align: left; }
.ct-card__k { font-size: 13px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--sage); }
.ct-card__v { font-family: var(--font-head); font-size: 19px; font-weight: 800; color: var(--on-dark); overflow-wrap: anywhere; }
a.ct-card__v:hover { color: var(--amber); }
@media (max-width: 640px) { .ct-hero { padding-top: 56px; padding-bottom: 8px; } }

/* ---------- legal ---------- */
.legal { padding-top: 72px; padding-bottom: 96px; font-size: 17px; line-height: 1.65; color: var(--text-2); }
.legal__h1 { font-size: clamp(36px, 5vw, 52px); line-height: 1.05; letter-spacing: -.03em; font-weight: 800; color: var(--text); margin: 0 0 20px; }
.legal h2 { font-size: 24px; line-height: 1.25; letter-spacing: -.015em; font-weight: 800; color: var(--text); margin: 44px 0 12px; }
.legal h3 { font-size: 19px; line-height: 1.3; font-weight: 700; color: var(--text); margin: 30px 0 10px; }
.legal p { margin: 0 0 16px; line-height: 1.65; }
.legal strong { color: var(--text); }
.legal a { text-decoration: underline; text-underline-offset: 2px; overflow-wrap: anywhere; }
.legal .disclosure { font-size: 15px; color: var(--text-3); margin-bottom: 28px; }
@media (max-width: 640px) { .legal { padding-top: 48px; padding-bottom: 72px; font-size: 16.5px; } .legal h2 { font-size: 21px; margin-top: 36px; } }

/* ---------- 404 ---------- */
.nf { padding-top: 104px; padding-bottom: 112px; text-align: center; }
.nf__h1 { margin: 0 0 18px; }
.nf__text { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); margin: 0 auto 32px; max-width: 520px; }
.nf__btns { justify-content: center; }
@media (max-width: 640px) { .nf { padding-top: 72px; padding-bottom: 80px; } }

/* cross-links to the other industry pages (below the FAQ) */
.indp-others { margin-top: 48px; text-align: center; }
.indp-others__h { font-family: var(--font-head); font-weight: 700; font-size: 17px; color: var(--text); margin-bottom: 14px; }
.indp-others ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.indp-others a { display: inline-block; padding: 8px 14px; border-radius: 999px; background: #fff; border: 1px solid var(--line); color: var(--text); font-size: 15px; font-weight: 600; }
.indp-others a:hover { border-color: var(--copper); color: var(--copper-text); }

/* four guide cards sit in one row on desktop instead of 3 + 1 */
@media (min-width: 1100px) { .indp-guides__grid--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); } .indp-guides__grid--4 .blog-card__title { font-size: 18px; } }
/* HTML sitemap (/sitemap/) */
.sitemap-page .sitemap-group h2 { margin-top: 36px; }
.sitemap-page .sitemap-group ul { columns: 2 260px; column-gap: 32px; }
.sitemap-page .sitemap-group li { break-inside: avoid; margin-bottom: 6px; line-height: 1.45; }
/* ---------- /contact/ (handoff/design/18-contact.bundled.html) ---------- */
.cp-hero { max-width: 900px; margin: 0 auto; padding: 80px 24px 140px; text-align: center; }
.cp-hero__h1 { font-family: var(--font-head); font-size: clamp(40px, 5.2vw, 62px); line-height: 1.03; letter-spacing: -.03em; font-weight: 800; margin: 0 auto 20px; color: var(--on-dark); text-wrap: balance; }
.cp-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 600px; margin: 0 auto; text-wrap: pretty; }
.cp-opts { position: relative; z-index: 2; max-width: 1100px; margin: -96px auto 0; padding: 0 24px; }
.cp-opts__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)); gap: 16px; }
.cp-opt { display: flex; flex-direction: column; gap: 6px; padding: 26px 24px; border-radius: 18px; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px rgba(20, 20, 14, .08); color: var(--text); transition: transform .2s, border-color .2s; }
.cp-opt:hover { transform: translateY(-3px); border-color: var(--copper); color: var(--text); }
.cp-opt__icon { width: 44px; height: 44px; border-radius: 12px; background: var(--copper-tint); color: var(--copper-text); display: grid; place-items: center; font-size: 20px; margin-bottom: 8px; }
.cp-opt__label { font-size: 13px; font-weight: 700; letter-spacing: .12em; color: var(--text-3); text-transform: uppercase; }
.cp-opt__val { font-family: var(--font-head); font-size: 20px; font-weight: 800; word-break: break-word; }
.cp-opt__text { font-size: 15.5px; line-height: 1.5; color: var(--text-2); }
.cp-form-sec { max-width: 1100px; margin: 0 auto; padding: 80px 24px 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: start; }
.cp-form-sec__h { margin: 0 0 16px; }
.cp-form-sec__p { font-size: 18px; line-height: 1.6; color: var(--text-2); margin: 0 0 26px; max-width: 460px; }
.cp-checks { gap: 12px; font-size: 17px; }
.cp-serving { margin-top: 30px; padding: 20px 22px; border-radius: 16px; background: var(--ink-card); color: var(--on-dark); }
.cp-serving__label { font-size: 13px; font-weight: 700; letter-spacing: .12em; color: var(--sage); margin-bottom: 8px; }
.cp-serving__text { font-size: 16px; line-height: 1.6; }
.cp-form { padding: 30px 26px; border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 24px 50px rgba(20, 20, 14, .1); display: flex; flex-direction: column; gap: 14px; }
.cp-form label { display: block; }
.cp-form__row { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 200px), 1fr)); gap: 14px; }
.cp-input { width: 100%; padding: 14px; border-radius: 10px; border: 1px solid rgba(35, 38, 52, .18); background: #fff; font-size: 16px; color: var(--text); }
.cp-input:focus-visible { outline: 3px solid var(--amber); outline-offset: 1px; border-color: var(--copper); }
.cp-input[aria-invalid="true"] { border-color: #c0392b; }
.cp-input--area { resize: vertical; }
.cp-submit { margin-top: 4px; padding: 17px; border: 0; border-radius: 10px; background: var(--copper); color: #fff; font-family: var(--font-head); font-weight: 800; font-size: 17px; cursor: pointer; }
.cp-submit:hover { background: var(--copper-hover); }
.cp-submit[disabled] { opacity: .7; cursor: wait; }
.cp-form__note { text-align: center; font-size: 14px; color: var(--text-3); }
.cp-form__ok { padding: 14px; border-radius: 10px; background: var(--success-tint); color: #3f5a3b; font-weight: 600; }
/* ---------- Free Website offer funnel (.fw-): /free-website/, /free-website/choose-template/, /free-website/billing/
   plus the free-flow switches on the shared funnel pages (/onboarding/, /thank-you/) and the "Free Website" nav link. ---------- */

/* nav link (components.mjs adds .fw-navlink) */
.hdr__nav a.fw-navlink, .mnav a.fw-navlink { color: var(--gold); font-weight: 700; }
.hdr__nav a.fw-navlink:hover, .mnav a.fw-navlink:hover { color: #fff; }
.hdr__nav a.fw-navlink[aria-current], .mnav a.fw-navlink[aria-current] { color: var(--gold); }

/* flow switch: <html class="wm-flow-free"> is set by 60-free-website.js. Without JS the default ($499) copy shows. */
.fw-free-only { display: none; }
.wm-flow-free .fw-free-only { display: inline; }
.wm-flow-free .fw-paid-only { display: none; }

/* onboarding: "Do you have a logo?" radios (styled like .ob-input) */
.fw-logo-q { margin: 0; padding: 0; border: 0; min-width: 0; }
.fw-logo-q legend { padding: 0; margin-bottom: 7px; }
.fw-radios { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); gap: 10px; }
.fw-radio { display: flex; align-items: center; gap: 10px; padding: 12px 14px; border-radius: 10px; border: 1px solid rgba(35, 38, 52, .18); background: #fff; cursor: pointer; font-size: 15.5px; color: var(--text); }
.fw-radio input { width: 18px; height: 18px; margin: 0; accent-color: var(--copper); flex: none; }

/* ===== shared bits ===== */
.fw-page { overflow: hidden; }
.fw-btn-lg { font-weight: 800; font-size: 18px; padding: 19px 30px; border-radius: 12px; }
.fw-btn-wide { padding-left: 32px; padding-right: 32px; }
.fw-bar { line-height: normal; }
.fw-head { max-width: 760px; }
.fw-grid { gap: 16px; }
.fw-card { padding: 28px 24px; border-radius: 16px; background: var(--dark-card); border: 1px solid var(--line-dark); }
.fw-card__num { width: 40px; height: 40px; border-radius: 10px; background: rgba(208, 138, 85, .18); color: var(--amber); display: grid; place-items: center; font-family: var(--font-head); font-weight: 800; font-size: 15px; margin-bottom: 16px; }
.fw-card__h { font-size: 20px; font-weight: 800; color: var(--on-dark); margin: 0 0 8px; }
.fw-card__p { font-size: 16px; line-height: 1.55; color: var(--on-dark-2); }

/* ===== offer: hero ===== */
.fw-hero { padding-top: 72px; padding-bottom: 96px; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); gap: 56px; align-items: center; }
.fw-hero__h1 { font-size: clamp(40px, 5vw, 62px); line-height: 1.03; margin: 0 0 22px; }
.fw-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 560px; margin: 0 0 28px; text-wrap: pretty; }
.fw-hero__cta { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; margin-bottom: 26px; }
.fw-hero__note { font-size: 15px; line-height: normal; color: var(--on-dark-2); }
.fw-count { max-width: 420px; }
.fw-count__row { display: flex; justify-content: space-between; font-size: 14.5px; font-weight: 700; color: var(--on-dark); margin-bottom: 8px; }
.fw-count__left { color: var(--amber); }
.fw-count__bar { height: 10px; border-radius: 999px; background: rgba(255, 255, 255, .12); overflow: hidden; }
.fw-count__bar div { height: 100%; border-radius: 999px; background: var(--copper); }
.fw-hero__mq { min-width: 0; }
.fw-shot { position: relative; aspect-ratio: 4 / 3; background: var(--dark-card); }
.fw-shot img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: top; }

/* trades marquee on dark */
.ind-mq.fw-mq { background: var(--dark); border-bottom: 1px solid var(--line-dark); }
.fw-mq .ind-mq__track li { color: var(--on-dark-3); }
.fw-why { border-top: 1px solid rgba(255, 255, 255, .06); }

/* ===== offer: price card ===== */
.fw-price { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: 48px; align-items: center; }
.fw-price__h { margin-bottom: 18px; }
.fw-price__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); margin: 0 0 26px; max-width: 480px; }
.fw-price__img { margin-top: 32px; max-width: 600px; }
.fw-price__img img { width: 100%; filter: drop-shadow(0 26px 34px rgba(0, 0, 0, .45)); }
.fw-offer { padding: 32px 28px; border-radius: 20px; background: var(--dark-card); border: 2px solid var(--copper); box-shadow: 0 30px 60px rgba(0, 0, 0, .35); }
.fw-offer__pill { display: inline-block; font-size: 13px; font-weight: 700; padding: 5px 11px; border-radius: 999px; background: rgba(208, 138, 85, .18); color: var(--gold); }
.fw-offer__row { display: flex; align-items: baseline; gap: 8px; margin: 20px 0 2px; }
.fw-offer__num { font-family: var(--font-head); font-size: 60px; font-weight: 800; color: var(--on-dark); letter-spacing: -.03em; }
.fw-offer__unit { font-size: 19px; color: var(--on-dark-2); }
.fw-offer__sub { font-size: 16px; color: var(--on-dark-2); margin: 0 0 22px; }
.fw-tiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; margin: 0 0 14px; }
.fw-tile { padding: 10px 8px; border-radius: 10px; background: #26271f; border: 2px solid transparent; text-align: center; cursor: pointer; color: var(--on-dark); transition: border-color .2s, background-color .2s; }
.fw-tile:hover { border-color: rgba(208, 138, 85, .5); }
.fw-tile.is-on { background: rgba(208, 138, 85, .16); border-color: var(--copper); }
.fw-tile__price { display: block; font-family: var(--font-head); font-weight: 800; font-size: 19px; color: var(--on-dark); }
.fw-tile__price span { font-size: 13px; font-weight: 600; }
.fw-tile__pages { display: block; font-size: 13px; color: var(--on-dark-3); }
.fw-offer__min { font-size: 15px; line-height: normal; font-weight: 700; color: var(--sage); margin: 0 0 22px; padding: 10px 12px; border-radius: 10px; background: rgba(169, 195, 163, .16); }
.fw-offer__checks { color: var(--on-dark); }
.fw-offer__btn { margin-top: 26px; }
.fw-offer__fine { text-align: center; font-size: 14.5px; font-weight: 600; color: var(--on-dark-3); margin: 12px 0 0; }

/* ===== offer: reviews ===== */
.fw-line { border-top: 1px solid rgba(255, 255, 255, .06); }
.fw-rev-head { margin-bottom: 40px; }
.fw-rev { margin: 0; padding: 26px 24px; border-radius: 18px; background: var(--dark-card); border: 1px solid var(--line-dark); display: flex; flex-direction: column; gap: 16px; }
.fw-rev--feat { grid-column: 1 / -1; padding: 32px 30px; }
.fw-rev__stars { color: #f5b301; font-size: 17px; letter-spacing: 2px; }
.fw-rev--feat .fw-rev__stars { font-size: 20px; }
.fw-rev__q { margin: 0; font-size: 16.5px; line-height: 1.55; color: var(--on-dark-2); text-wrap: pretty; }
.fw-rev--feat .fw-rev__q { font-family: var(--font-head); font-weight: 600; font-size: clamp(19px, 2vw, 23px); color: var(--on-dark); }
.fw-rev__by { display: flex; align-items: center; gap: 12px; margin-top: auto; }
.fw-rev__av { width: 40px; height: 40px; border-radius: 50%; color: #fff; display: grid; place-items: center; font-weight: 800; flex: none; }
.fw-rev__name { display: block; font-family: var(--font-head); font-weight: 800; font-size: 16px; color: var(--on-dark); }
.fw-rev__src { display: block; font-size: 13.5px; color: var(--on-dark-3); }

/* ===== offer: steps ===== */
.fw-steps { border-top: 1px solid rgba(255, 255, 255, .06); }
.fw-steps__head { max-width: 720px; margin-bottom: 44px; }
.fw-step { padding: 26px 24px; }
.fw-step__n { font-size: 13px; font-weight: 700; letter-spacing: .14em; color: var(--amber); margin-bottom: 10px; }
.fw-step__h { font-size: 21px; font-weight: 800; color: var(--on-dark); margin: 0 0 8px; }
.fw-steps__cta { display: flex; flex-direction: column; align-items: center; gap: 12px; margin-top: 40px; text-align: center; }

/* ===== offer: FAQ cards (restyles {{@wm-faq}}) ===== */
.fw-faq-sec { background-image: radial-gradient(rgba(255, 255, 255, .06) 1px, transparent 1.3px); background-size: 22px 22px; border-top: 1px solid var(--line-dark); padding: 96px 24px; }
.fw-faq { max-width: 820px; margin: 0 auto; }
.fw-faq__h { text-align: center; margin-bottom: 36px; }
.fw-faq .faq { gap: 12px; border: 0; }
.fw-faq .faq__item { border-radius: 14px; background: var(--dark-card); border: 1px solid var(--line-dark); overflow: hidden; }
.fw-faq .faq__q { padding: 20px 24px; font-weight: 800; font-size: 18px; }
.fw-faq .faq__sign { width: 30px; height: 30px; border-radius: 50%; background: rgba(208, 138, 85, .18); color: var(--amber); display: grid; place-items: center; font-size: 20px; font-weight: 700; line-height: 1; }
.fw-faq .faq__a p { padding: 0 24px 22px; font-size: 16.5px; line-height: 1.6; }

/* ===== offer: final CTA ===== */
.fw-final__in { text-align: center; display: flex; flex-direction: column; align-items: center; gap: 22px; }
.fw-final__p { font-size: 18px; line-height: 1.6; color: var(--on-dark-2); max-width: 560px; }

/* ===== choose template + billing (light pages, dark hero) ===== */
.fw-sub-hero { max-width: 860px; margin: 0 auto; padding: 64px 24px 72px; text-align: center; }
.fw-sub-hero__h1 { font-size: clamp(36px, 4.6vw, 56px); line-height: 1.04; letter-spacing: -.03em; font-weight: 800; margin: 0 auto 18px; color: var(--on-dark); text-wrap: balance; }
.fw-sub-hero__lead { font-size: 19px; line-height: 1.6; color: var(--on-dark-2); max-width: 600px; margin: 0 auto; }
/* room for the fixed pay bar below the footer (the design pads its page wrapper by 110px) */
body:has(.fw-paybar) { padding-bottom: 110px; }
.fw-tpls { padding-top: 64px; padding-bottom: 40px; }
.fw-anybiz { display: flex; gap: 14px; align-items: center; justify-content: center; flex-wrap: wrap; max-width: 820px; margin: 0 auto 32px; padding: 16px 20px; border-radius: 14px; background: #fff; border: 1px solid var(--line); text-align: center; font-size: 16.5px; line-height: 1.5; color: var(--text); }
.fw-anybiz__tick { flex: none; width: 30px; height: 30px; border-radius: 50%; background: var(--success-tint); color: #3f5a3b; display: grid; place-items: center; font-weight: 800; }
.fw-tpls__grid { gap: 22px; }
.fw-tpl { border-radius: 18px; background: #fff; border: 2px solid var(--line); overflow: hidden; display: flex; flex-direction: column; transition: border-color .2s, box-shadow .2s; }
.fw-tpl.is-on, .fw-plan.is-on, .fw-cycle.is-on { border-color: var(--copper); box-shadow: 0 22px 44px rgba(208, 138, 85, .25); }
.fw-tpl__shot { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: var(--soft); border-bottom: 1px solid rgba(35, 38, 52, .08); }
.fw-tpl__shot img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
.fw-tpl__demo { position: absolute; right: 12px; bottom: 12px; padding: 8px 12px; border-radius: 999px; background: var(--success); color: #fff; font-size: 14px; font-weight: 800; box-shadow: 0 6px 16px rgba(20, 20, 14, .3); }
.fw-tpl__demo:hover { background: #347a42; color: #fff; }
.fw-tpl__body { padding: 20px 20px 22px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.fw-tpl__name { font-weight: 800; font-size: 20px; color: var(--text); }
.fw-tpl__best { font-size: 15px; color: var(--text-3); margin-top: 2px; }
.fw-pick, .fw-sel { margin-top: auto; padding: 14px; border-radius: 10px; border: 1.5px solid var(--text); background: #fff; color: var(--text); font-family: var(--font-head); font-weight: 800; font-size: 16px; line-height: normal; text-align: center; cursor: pointer; }
.fw-sel { display: block; padding: 13px; }
.fw-pick[aria-pressed="true"], .is-on .fw-sel { border-color: var(--copper); background: var(--copper); color: #fff; }

.fw-size { padding-top: 32px; padding-bottom: 24px; }
.fw-size__head { max-width: 720px; margin-bottom: 32px; }
.fw-size__head.sec-head .h2 + p { margin-top: 14px; font-size: 17px; }
.fw-plans { gap: 18px; align-items: stretch; }
.fw-plan, .fw-cycle { position: relative; padding: 28px 24px; border-radius: 18px; background: #fff; border: 2px solid var(--line); cursor: pointer; display: flex; flex-direction: column; gap: 14px; text-align: left; color: var(--text); transition: border-color .2s, box-shadow .2s; }
.fw-plan:hover, .fw-cycle:hover { border-color: rgba(208, 138, 85, .55); }
.fw-plan.is-on:hover, .fw-cycle.is-on:hover { border-color: var(--copper); }
.fw-plan__pop { position: absolute; top: -13px; left: 50%; transform: translateX(-50%); padding: 5px 12px; border-radius: 999px; background: var(--text); color: #fff; font-size: 12px; font-weight: 800; letter-spacing: .08em; white-space: nowrap; }
.fw-plan__pop--green { background: var(--success); }
.fw-plan__name { font-family: var(--font-head); font-weight: 800; font-size: 20px; color: var(--text); }
.fw-plan__row { display: flex; align-items: baseline; gap: 6px; }
.fw-plan__num { font-family: var(--font-head); font-size: 52px; font-weight: 800; color: var(--text); letter-spacing: -.03em; }
.fw-plan__unit { font-size: 18px; color: var(--text-2); }
.fw-plan__pages { font-size: 17px; font-weight: 700; color: var(--copper-text); }
.fw-plan__inc { font-size: 14.5px; color: var(--text-2); }
.fw-plan__desc { font-size: 15.5px; line-height: 1.5; color: var(--text-2); }

.fw-note-sec { padding-bottom: 40px; }
.fw-warn, .fw-info { display: flex; gap: 12px; align-items: flex-start; padding: 16px 18px; border-radius: 12px; background: var(--warn-tint); border: 1px solid rgba(208, 138, 85, .45); font-size: 15.5px; line-height: 1.55; color: var(--text); }
.fw-note-sec .fw-warn { max-width: 820px; margin: 32px auto 0; }
.fw-warn--tight { padding: 14px 16px; }
.fw-warn__icon, .fw-info__icon { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--copper); color: #fff; display: grid; place-items: center; font-weight: 800; line-height: 1; }
.fw-info { background: #fff; border-color: rgba(35, 38, 52, .12); }
.fw-info__icon { background: var(--text); font-size: 13px; }

/* sticky pay bar */
.fw-paybar { position: fixed; left: 0; right: 0; bottom: 0; z-index: 40; background: var(--dark); border-top: 1px solid var(--line-dark); box-shadow: 0 -12px 30px rgba(0, 0, 0, .25); }
.fw-paybar__in { padding-top: 16px; padding-bottom: 16px; display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; color: var(--on-dark); }
.fw-paybar__label { font-size: 13px; font-weight: 700; letter-spacing: .12em; color: var(--sage); }
.fw-paybar__name { font-family: var(--font-head); font-weight: 800; font-size: 19px; }
.fw-paybar__right { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; }
.fw-paybar__plan { font-size: 15px; color: var(--on-dark-2); }
.fw-paybar__btn { padding: 16px 26px; border-radius: 10px; background: var(--copper); color: #fff; font-family: var(--font-head); font-weight: 800; font-size: 17px; transition: background-color .2s; }
.fw-paybar__btn:hover { background: var(--copper-hover); color: #fff; }
.fw-paybar__btn[aria-disabled="true"] { background: var(--text-3); cursor: not-allowed; }

/* billing */
.fw-bill { max-width: 900px; margin: 0 auto; padding: 56px 24px 96px; }
.fw-sum { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px; padding: 18px 22px; border-radius: 16px; background: var(--ink-card); color: var(--on-dark); margin-bottom: 34px; }
.fw-sum__list { display: flex; gap: 28px; flex-wrap: wrap; margin: 0; }
.fw-sum__list dt { font-size: 12.5px; font-weight: 700; letter-spacing: .12em; color: var(--sage); }
.fw-sum__list dd { margin: 0; font-family: var(--font-head); font-weight: 800; font-size: 17px; }
.fw-sum__list dd.fw-sum__free { color: var(--sage); }
.fw-sum__change { font-size: 15px; color: var(--amber); font-weight: 700; }
.fw-sum__change:hover { color: var(--gold); }
.fw-cycles { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: 20px; }
.fw-cycle { padding: 30px 26px; border-radius: 20px; gap: 12px; }
.fw-cycle .fw-plan__row { gap: 8px; flex-wrap: wrap; }
.fw-cycle__was { font-family: var(--font-head); font-size: 22px; font-weight: 800; color: #9c9887; }
.fw-cycle__p { font-size: 16px; line-height: 1.5; color: var(--text-2); }
.fw-cycle__save { color: var(--success); }
.fw-bill__foot { margin-top: 28px; display: flex; flex-direction: column; gap: 14px; }
.fw-pay { padding: 19px; }
.fw-ticks { display: flex; justify-content: center; gap: 22px; flex-wrap: wrap; margin: 0; padding: 0; list-style: none; font-size: 14.5px; color: var(--text-2); }

@media (max-width: 640px) {
  .fw-faq-sec { padding-top: 72px; padding-bottom: 72px; }
  body:has(.fw-paybar) { padding-bottom: 210px; }
}